營運企劃書是創業家建構事業的藍圖，也是經營者為企業中長期發展的布局(短期為營業預算書)，在科技日新月異產業變化多端的環境下，營運企劃書是經營者與創業家用來檢視經營績效與擬定應變對策的依據。
本課程擬透過分析營運企劃書的架構，讓學員了解其內涵、原理原則，聯動關係與運用模式，強化其實作與應用能力，進一步能以機動性(dynamic)、整體性思考模式，在企業經營上能「見林見樹，見樹見林」，在以「變化為常態」的環境中，建立高效能企業。Business plan books are blue pictures of entrepreneurial construction and are also the layout of long-term development of the enterprise (short-term business budget books). In the environment where technology is changing rapidly and the industry is changing with multiple ends, business plan books are the basis for operators and entrepreneurs to use to view business performance and determine the response measures.
This course analyzes the structure of the business plan, so that students can understand its connotation, principles, connect with relationships and application models, strengthen their practical and application capabilities, and further use dynamic and overall thinking models to "see forests and see forests" in corporate operations, and establish high-efficiency enterprises in an environment where "change is the norm".
營運企劃書是創業家建構事業的藍圖，也是經營者為企業中長期發展的布局(短期為營業預算書)，在科技日新月異產業變化多端的環境下，營運企劃書是經營者與創業家用來檢視經營績效與擬定應變對策的依據。
本課程擬透過分析營運企劃書的架構，讓學員了解其內涵、原理原則，聯動關係與運用模式，強化其實作與應用能力，進一步能以機動性(dynamic)、整體性思考模式，在企業經營上能「見林見樹，見樹見林」，在以「變化為常態」的環境中，建立高效能企業。
本課程與學生核心能力/基本素養之對應
問題分析與解決、產業分析、策略管理、管理會計、資本預算、財務管理、組織管理、技術與產品開發、市場開發
1.營運企劃書架構說明
2.創業或企業經營的想法與願景
3.企業的產品/服務與價值主張(value proposition)
4.產業與競爭環境分析-1
5.產業與競爭環境分析-2
6.經營策略的擬定與規劃-1
7.經營策略的擬定與規劃-2
8.技術與產品規劃與管理-1
9.技術與產品規劃與管理-2
10.市場開發與產銷規劃-1
11.市場開發與產銷規劃-2
12.組織與人力規劃
13.營業預算與會計管理
14.激勵與積效管理
15.風險管理與變革管理
16.專題研討與報告
Business plan books are blue pictures of entrepreneurial construction and are also the layout of long-term development of the enterprise (short-term business budget books). In the environment where technology is changing rapidly and the industry is changing with multiple ends, business plan books are the basis for operators and entrepreneurs to use to view business performance and determine the response measures.
This course analyzes the structure of the business plan, so that students can understand its connotation, principles, connect with relationships and application models, strengthen their practical and application capabilities, and further use dynamic and overall thinking models to "see forests and see forests" in corporate operations, and establish high-efficiency enterprises in an environment where "change is the norm".
The comparison between this course and students' core abilities/basic cultivation
Problem analysis and solution, industry analysis, strategy management, management accounting, capital budget, financial management, organizational management, technology and product development, market development
1. Description of the operation enterprise plan structure
2. Ideas and wishes for starting or corporate business
3. Enterprise product/service and value proposition
4. Industry and competition environment analysis-1
5. Industry and competition environment analysis-2
6. Determination and planning of business strategies-1
7. Determination and planning of business strategies-2
8. Technology and product planning and management-1
9. Technology and product planning and management-2
10. Market Development and Producer Planning-1
11. Market Development and Producer Planning-2
12. Organization and Human Resource Planning
13. Business budget and accounting management
14. Motivation and effectiveness management
15. Risk management and change management
16. Topic discussion and report
自備教材
Self-made textbooks
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席比率出席比率 Attendance ratio |
20 | |
| 期中報告期中報告 Midterm Report |
20 | |
| 期末報告期末報告 Final report |
20 | |
| 小組專題小組專題 Group topics |
40 |
