1. 介紹各種靜態及動態的創新理論模型，以分析企業獲利的關鍵因素及其因素間的關聯性。
2. 透過這些相關的創新理論及實證發現，輔以個案討論與報告撰寫，以提升學生的創新管理能力。
3. 介紹創業管理相關理論與實務，以克服從創新進入創業階段所可能碰到的各種困難。1. Introduce various static and dynamic innovation theoretical models to analyze the key factors of corporate profitability and the correlation between factors.
2. Through these relevant innovation theories and empirical findings, supplemented by case discussions and report writing, students' innovation management capabilities will be improved.
3. Introduce relevant theories and practices of entrepreneurial management to overcome various difficulties that may be encountered when moving from innovation to entrepreneurship.
本課程在研討創新管理對應於<產業創新議題>及<企業創新應用>之策略規劃作為，透過個案研討及企業案例的導入，探討<產品創新><製程創新><服務創新>與<管理創新>等多元範疇之規劃實施及評估控制，提供企業管理者應用創新管理之有效學習。
This course studies the strategic planning of innovation management corresponding to "Industrial Innovation Issues" and "Enterprise Innovation Applications". Through case studies and the introduction of enterprise cases, it explores "Product Innovation", "Process Innovation", "Service Innovation" and "Management Innovation". >Planning, implementation, evaluation and control in diverse areas such as this provide business managers with effective learning in the application of innovation management.
教科書：
Strategic Management of Technological Innovation, 5th edition, Melissa A. Schilling, 華泰文化(2017)
Innovation Management，2nd edition，Afuah，華泰文化
創新與創業，華泰文化
參考書：
參考書：
1. 商業模式 創新與管理，鍾憲瑞 著，前程文化
2. Business Model Innovation: Concepts, Analysis, and Cases, 1st Edition, Allan Afuah
3. 如何作好創新管理，第一版，Richard Luecke 著/楊幼蘭 譯，天下文化
4. 創新者的解答，2003年，Clayton M. Christensen & Michael E. Raynor 著/李芳齡&李田樹 譯，天下雜誌
5. 創新的兩難，2004，Clayton M. Christensen 著/吳凱琳 譯，商周出版
6. 科技創新管理-由變動中贏得競爭優勢，第二版，Frederick Betz 著/袁建中、王飛龍、陳坤成 譯，華泰文化
7. 獲利世代
8. 價值主張年代
論文，期刊，報章雜誌：
1. 商業週刊
2. EMBA世界經理文摘，每期國外期刊雜誌文章之翻譯，各期雜誌內容可查閱EMBA網站：www.emba.com.tw
3. Harvard Business Review
Textbook:
Strategic Management of Technological Innovation, 5th edition, Melissa A. Schilling, Huatai Culture (2017)
Innovation Management, 2nd edition, Afuah, Huatai Culture
Innovation and Entrepreneurship, Huatai Culture
Reference books:
Reference books:
1. Business Model Innovation and Management, by Zhong Xianrui, Qiancheng Culture
2. Business Model Innovation: Concepts, Analysis, and Cases, 1st Edition, Allan Afuah
3. How to do innovation management well, first edition, written by Richard Luecke/translated by Yang Youlan, Tianxia Culture
4. The Innovator’s Answer, 2003, written by Clayton M. Christensen & Michael E. Raynor/translated by Li Fanling & Li Tianshu, Tianxia Magazine
5. The Dilemma of Innovation, 2004, written by Clayton M. Christensen/translated by Wu Kailin, Shangzhou Publishing House
6. Technological Innovation Management - Winning Competitive Advantage from Change, Second Edition, written by Frederick Betz/translated by Yuan Jianzhong, Wang Feilong, and Chen Kuncheng, Huatai Culture
7. Profit Generation
8. Value Proposition Era
Papers, journals, newspapers and magazines:
1. Business Week
2. EMBA World Manager Digest, translation of articles from foreign journals and magazines in each issue. The content of each issue can be found on the EMBA website: www.emba.com.tw
3. Harvard Business Review
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 midterm exam |
40 | |
| 期末考期末考 final exam |
40 | |
| 平時成績平時成績 usual results |
20 |
