1. 介紹各種靜態及動態的創新理論模型，以分析企業獲利的關鍵因素及其因素間的關聯性。
2. 透過這些相關的創新理論及實證發現，輔以個案討論與報告撰寫，以提升學生的創新管理能力。
3. 介紹創業管理相關理論與實務，以克服從創新進入創業階段所可能碰到的各種困難。1. Introduce various static and dynamic innovative theoretical models to analyze the key factors of corporate profits and their correlation.
2. Through these relevant innovative theories and evidence discoveries, we write case discussions and reports to improve students' innovative management capabilities.
3. Introduce the relevant theories and practices of innovation to overcome various difficulties that may be encountered when entering the entrepreneurial stage from innovation.
本課程在研討創新管理對應於<產業創新議題>及<企業創新應用>之策略規劃作為，透過個案研討及企業案例的導入，探討<產品創新><製程創新><服務創新>與<管理創新>等多元範疇之規劃實施及評估控制，提供企業管理者應用創新管理之有效學習。
This course discusses the strategic planning of innovation management for
教科書：
Strategic Management of Technological Innovation, 5th edition, Melissa A. Schilling, 華泰文化(2017)
Innovation Management，2nd edition，Afuah，華泰文化
創新與創業，華泰文化
參考書：
參考書：
1. 商業模式 創新與管理，鍾憲瑞 著，前程文化
2. Business Model Innovation: Concepts, Analysis, and Cases, 1st Edition, Allan Afuah
3. 如何作好創新管理，第一版，Richard Luecke 著/楊幼蘭 譯，天下文化
4. 創新者的解答，2003年，Clayton M. Christensen & Michael E. Raynor 著/李芳齡&李田樹 譯，天下雜誌
5. 創新的兩難，2004，Clayton M. Christensen 著/吳凱琳 譯，商周出版
6. 科技創新管理-由變動中贏得競爭優勢，第二版，Frederick Betz 著/袁建中、王飛龍、陳坤成 譯，華泰文化
7. 獲利世代
8. 價值主張年代
論文，期刊，報章雜誌：
1. 商業週刊
2. EMBA世界經理文摘，每期國外期刊雜誌文章之翻譯，各期雜誌內容可查閱EMBA網站：www.emba.com.tw
3. Harvard Business Review
Textbook:
Strategic Management of Technical Innovation, 5th edition, Melissa A. Schilling, Huatai Culture (2017)
Innovation Management, 2nd edition, Afuah, Huatai Culture
Innovation and Entrepreneurship, Huatai Culture
Reference book:
Reference book:
1. Business model Innovation and management, written by Long Jingrui, Future Culture
2. Business Model Innovation: Concepts, Analysis, and Cases, 1st Edition, Allan Afuah
3. How to do a good job in innovation management, first edition, by Richard Luecke/Yang Youlan Translation, World Culture
4. The Innovator's Answer, 2003 by Clayton M. Christensen & Michael E. Raynor/Li Fangyan & Li Tianshu Translation, The World's Magazine
5. Two Difficulties of Innovation, 2004, by Clayton M. Christensen/Reprinted by Wu Kailin, Published by Shang and Zhou Publishing
6. Technology Innovation Management - Winning the Competitive Advantages from Changes, Second Edition, by Frederick Betz/Translated by Yuan Jianzhong, Wang Feilong, Chen Kuncheng, Huatai Culture
7. Profiting for generations
8. Value-oriented era
Articles, journals, newspapers and magazines:
1. Business Weekly
2. EMBA World Manager Digest, translation of magazine articles in each issue of foreign journals, the content of magazines in each issue can be checked on the EMBA website: www.emba.com.tw
3. Harvard Business Review
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 Midterm exam |
40 | |
| 期末考期末考 Final exam |
40 | |
| 平時成績平時成績 Regular achievements |
20 |
