產業分析是公司經營，特別是擬定策略的關鍵議題，本課程希望能對產業特性、產業結構、產業動態競爭、產業政策等議題，在課程中有深入的分析與討論。並希望能在課程之後，幫助同學對於幾個特別具有未來性的產業，有進一步的瞭解。
本課程所提及的戰術與範例強調的是如何找出你企業的獨特性，然後發展此種特色的策略，並且幫企業從中獲利。本課程的策略分析以四個步驟的程序協助你決定你應該如何成長、縮編、進入新市場、掌握一種利基、成為業界領袖、將競爭對手逐出市場、快速的創新、模仿競爭對手。因此課程中我們詳細描述以下各項要素的原因與如何進行：
• 評估你公司的策略定位。
• 進行產業分析。
• 評估競爭壓力與評估對競爭對手價格與非價格策略的反應。
• 面對新進業者。
• 建立可以長期維持的競爭優勢。Industrial analysis is a key issue in company management, especially in formulating strategies. This course hopes to provide in-depth analysis and discussion of industry characteristics, industrial structure, industry dynamic competition, industrial policy and other issues in the course. We hope that after the course, we can help students gain a better understanding of several particularly futuristic industries.
The tactics and examples mentioned in this course emphasize how to find out what makes your business unique, then develop strategies that make that unique and profit from it. This course's strategic analysis uses a four-step process to help you determine how you should grow, downsize, enter new markets, master a niche, become an industry leader, drive competitors out of the market, innovate rapidly, and imitate competitors. Therefore, in the course we describe in detail the reasons and how to implement the following elements:
• Assess your company’s strategic positioning.
• Conduct industry analysis.
• Assess competitive pressures and evaluate responses to competitors' price and non-price strategies.
• Facing new entrants.
• Establish a competitive advantage that can be sustained over the long term.
1. Waldman & Jensen （2007），雙葉，Industry Organization (理論基礎及國際個案)
2. Foster & Kaplan （2003），遠流，破壞性創新 (從心理角度談創新)
3. Christensen（2004）創新者解答
(哈佛大學教授克里斯汀生的著作，談創新種類及其內涵)
4. 彼得杜拉克：創業與創新精神（談創新的機會）
5. 哈佛商業雜誌
6. EMBA雜誌
7. 考貝特，委外革命（2006）經濟新潮社
8. Hamel & Breen 管理大未來(2007)，天下
9. 安東尼（2008）創新者的成長指南，天下
10.莫里斯(2009)持久創新（財信）
11. 經營與策略最佳實務 (出版社：商周出版)
1. Waldman & Jensen (2007), Futaba, Industry Organization (theoretical basis and international cases)
2. Foster & Kaplan (2003), Yuanliu, disruptive innovation (talking about innovation from a psychological perspective)
3. Christensen (2004) Innovator’s Answer
(The work of Harvard University professor Christianson, talking about the types of innovation and its connotation)
4. Peter Drucker: Entrepreneurship and Innovation (Talk about the Opportunities of Innovation)
5. Harvard Business Magazine
6. EMBA Magazine
7. Corbett, Foreign Revolution (2006) Economic New Wave Society
8. Hamel & Breen Managing the Big Future (2007), Tianxia
9. Anthony (2008) The Innovator’s Guide to Growth, Tianxia
10. Morris (2009) Lasting Innovation (Cai Xin)
11. Best Practices in Operation and Strategy (Publisher: Shangzhou Publishing)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中分組產業經營策略報告期中分組產業經營策略報告 Interim Group Industry Business Strategy Report |
25 | |
| 期末分組產業經營策略報告期末分組產業經營策略報告 End-of-period group industry business strategy report |
30 | |
| 管理新知研讀分享管理新知研讀分享 Study and share new management knowledge |
15 | |
| 課堂參與課堂參與 class participation |
30 |
