本課程旨在使學生具備善用資訊科技分析各類資料的能力，以實用為原則，不深入介紹複雜抽象的理論，而以深入淺出方式介紹商業企智能系統與大數據分析軟體，並搭配上機實作以及個案，讓學生能從做中學具體了解，進而提升實務應用能力。
此外，本課程將進一步介紹數據工程技術應用，了解如何藉由雲端計算技術，實現巨量數據資料擷取以及實現巨量資料服務。This course aims to equip students with the ability to make good use of information technology to analyze various types of data. It is based on the principle of practicality and does not introduce complex and abstract theories in depth. Instead, it introduces business enterprise intelligence systems and big data analysis software in a simple and easy-to-understand way, and it is paired with computer training. Practical practices and cases allow students to learn concretely through doing, thereby improving their practical application abilities.
In addition, this course will further introduce the application of data engineering technology and understand how to use cloud computing technology to capture huge amounts of data and implement huge data services.
一、Power BI零售大數據分析應用：強化工作效率，掌握市場先機！(第二版)、謝邦昌, 蘇志雄, 宋龍華、碁峰出版、2020
二、中英文補充教材
1. Power BI retail big data analysis application: enhance work efficiency and seize market opportunities! (Second Edition), published by Xie Bangchang, Su Zhixiong, Song Longhua and Qi Feng, 2020
2. Chinese and English supplementary teaching materials
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Power BI上機作業Power BI上機作業 Power BI hands-on work |
30 | 以開放資料實作互動式儀表板進行分析 |
| 數據應用創意發想數據應用創意發想 Creative ideas for data applications |
30 | 整合學習到的技術進行個人創意提案發想 |
| 顧客分群與精確行銷分析作業顧客分群與精確行銷分析作業 Customer segmentation and precise marketing analysis |
30 | 應用分群軟體進行分析 |
| 平時成績平時成績 usual results |
10 | 上課表現、出席率 |
