本課程旨在使學生具備善用資訊科技分析各類資料的能力，以實用為原則，不深入介紹複雜抽象的理論，而以深入淺出方式介紹商業企智能系統與大數據分析軟體，並搭配上機實作以及個案，讓學生能從做中學具體了解，進而提升實務應用能力。
此外，本課程將進一步介紹數據工程技術應用，了解如何藉由雲端計算技術，實現巨量數據資料擷取以及實現巨量資料服務。This course aims to enable students to make good use of information technology to analyze various types of data, and use practical as the principle, without in-depth introduction of complex abstract theories, but in-depth introduction of business enterprise intelligence systems and large-data analysis software, and match them with the machine The practice and case allow students to learn a specific understanding through doing, thereby improving their practical application capabilities.
In addition, this course will further introduce data engineering technology applications to understand how to achieve huge amount of data acquisition and huge amount of data services through cloud computing technology.
一、Power BI零售大數據分析應用：強化工作效率，掌握市場先機！(第二版)、謝邦昌, 蘇志雄, 宋龍華、碁峰出版、2020
二、中英文補充教材
1. Power BI retail large data analysis application: Strengthen work efficiency and master the market first! (Second Edition), Xie Bangchang, Su Zhixiong, Song Longhua, Qi Feng Publishing, 2020
2. Chinese and English supplementary textbooks
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Power BI上機作業Power BI上機作業 Power BI machine-mounted operation |
30 | 以開放資料實作互動式儀表板進行分析 |
| 數據應用創意發想數據應用創意發想 Data application creative idea |
30 | 整合學習到的技術進行個人創意提案發想 |
| 顧客分群與精確行銷分析作業顧客分群與精確行銷分析作業 Customer grouping and accurate marketing analysis |
30 | 應用分群軟體進行分析 |
| 平時成績平時成績 Regular achievements |
10 | 上課表現、出席率 |
