1. 建立服務業管理的基本觀念與理論。
2. 瞭解服務業行銷、作業及人力資源管理的程序及相關技能。
3. 探討服務管理的趨勢與實務。
To help student understand the management of service operations from an open systems view, and recognize the importance of integration of marking, operations and human behavior to effective service management.1. Establish basic concepts and theories of service industry management.
2. Understand the procedures and related skills of marketing, operations and human resources management in the service industry.
3. Discuss trends and practices in service management.
To help students understand the management of service operations from an open systems view, and recognize the importance of integration of marking, operations and human behavior to effective service management.
自行補充講義
James A. Fitzsimmons and Mona J. Fitzsimmons (2018), Service Management, 9-th edition, McGraw-Hill International edition, 華泰圖書代理。
Supplement your own handouts
James A. Fitzsimmons and Mona J. Fitzsimmons (2018), Service Management, 9-th edition, McGraw-Hill International edition, Huatai Book Agency.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 主題報告 主題報告 Theme report |
40 | |
| 期末報告期末報告 Final report |
30 | |
| 出席率出席率 Attendance |
10 | |
| 平時作業平時作業 Daily homework |
20 |
