5871 - 服務管理

Service Management

教育目標 Course Target

1. 建立服務業管理的基本觀念與理論。
2. 瞭解服務業行銷、作業及人力資源管理的程序及相關技能。
3. 探討服務管理的趨勢與實務。
To help student understand the management of service operations from an open systems view, and recognize the importance of integration of marking, operations and human behavior to effective service management.

1. Establish basic concepts and theoretical discussions in service management.
2. Understand the procedures and relevant skills of service industry marketing, operation and human resource management.
3. Explore the trends and practices of service management.
To help student understand the management of service operations from an open systems view, and recognize the importance of integration of marking, operations and human behavior to effective service management.

參考書目 Reference Books

自行補充講義

James A. Fitzsimmons and Mona J. Fitzsimmons (2018), Service Management, 9-th edition, McGraw-Hill International edition, 華泰圖書代理。

Self-refined explanation

James A. Fitzsimmons and Mona J. Fitzsimmons (2018), Service Management, 9-th edition, McGraw-Hill International edition, Huatai Book Agent.

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
主題報告
Topic Report
40
期末報告
Final report
30
出席率
Attendance rate
10
平時作業
Normal operation
20

授課大綱 Course Plan

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課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 5871
  • 學分 Credit: 3-0
  • 上課時間 Course Time:
    Tuesday/2,3,4[M472]
  • 授課教師 Teacher:
    胡全熙/周瑛琪
  • 修課班級 Class:
    企管碩1,2
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 12 人

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