5871 - 服務管理

Service Management

教育目標 Course Target

1. 建立服務業管理的基本觀念與理論。
2. 瞭解服務業行銷、作業及人力資源管理的程序及相關技能。
3. 探討服務管理的趨勢與實務。
To help student understand the management of service operations from an open systems view, and recognize the importance of integration of marking, operations and human behavior to effective service management.

1. Establish basic concepts and theories of service industry management.
2. Understand the procedures and related skills of marketing, operations and human resources management in the service industry.
3. Discuss trends and practices in service management.
To help students understand the management of service operations from an open systems view, and recognize the importance of integration of marking, operations and human behavior to effective service management.

參考書目 Reference Books

自行補充講義

James A. Fitzsimmons and Mona J. Fitzsimmons (2018), Service Management, 9-th edition, McGraw-Hill International edition, 華泰圖書代理。

Supplement your own handouts

James A. Fitzsimmons and Mona J. Fitzsimmons (2018), Service Management, 9-th edition, McGraw-Hill International edition, Huatai Book Agency.

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
主題報告
Theme report
40
期末報告
Final report
30
出席率
Attendance
10
平時作業
Daily homework
20

授課大綱 Course Plan

點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan

查看授課大綱 View Course Plan

相似課程 Related Courses

無相似課程 No related courses found

課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 5871
  • 學分 Credit: 3-0
  • 上課時間 Course Time:
    Tuesday/2,3,4[M472]
  • 授課教師 Teacher:
    胡全熙/周瑛琪
  • 修課班級 Class:
    企管碩1,2
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 12 人

交換生/外籍生選課登記

請點選上方按鈕加入登記清單,再等候任課教師審核。
Add this class to your wishlist by clicking the button above.