5871 - 服務管理
Service Management
教育目標 Course Target
1. 建立服務業管理的基本觀念與理論。
2. 瞭解服務業行銷、作業及人力資源管理的程序及相關技能。
3. 探討服務管理的趨勢與實務。
To help student understand the management of service operations from an open systems view, and recognize the importance of integration of marking, operations and human behavior to effective service management.
1. Establish basic concepts and theories of service industry management.
2. Understand the procedures and related skills of marketing, operations and human resources management in the service industry.
3. Discuss trends and practices in service management.
To help students understand the management of service operations from an open systems view, and recognize the importance of integration of marking, operations and human behavior to effective service management.
參考書目 Reference Books
自行補充講義
James A. Fitzsimmons and Mona J. Fitzsimmons (2018), Service Management, 9-th edition, McGraw-Hill International edition, 華泰圖書代理。
Supplement your own handouts
James A. Fitzsimmons and Mona J. Fitzsimmons (2018), Service Management, 9-th edition, McGraw-Hill International edition, Huatai Book Agency.
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
主題報告 Theme report |
40 | |
|
期末報告 Final report |
30 | |
|
出席率 Attendance |
10 | |
|
平時作業 Daily homework |
20 |
授課大綱 Course Plan
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 5871
- 學分 Credit: 3-0
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上課時間 Course Time:Tuesday/2,3,4[M472]
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授課教師 Teacher:胡全熙/周瑛琪
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修課班級 Class:企管碩1,2
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