本課程的教學目的，透過經濟學觀點說明藝術產業在社會甚至國家經濟發展中所扮演的重要性。又身為藝術家如何在經濟活動中維持創作的自主性。
最後將以經濟學模型將藝術產業價值量化，證明藝術必將為文化與產業經濟的新動力。
The teaching purpose of this course is to illustrate the importance of art industry in social and even national economic development through economic perspectives. And as an artist, how to maintain creative autonomy in economic activities.
Finally, the economic model will be used to quantify the value of art industry, confirming that art will be a new force in cultural and industrial economy.
對藝術經濟有新思維或產生較大格局的經營模式或至少多認識一個藝術產業。預計安排課程 如下:
1. 藝術經濟的起源與經濟產值。
說明藝術從何而來？創意是藝術的極致表現。又為何藝術和經濟密不可分？介紹藝術市場包含藝術授權、文創等 和說明為何投資藝術品有較高的報酬率？
2. 藝術對企業和國家的重要性。
參考藝術立國論和文化部提出的藝術經濟計量模型(BMW汽車）為例。說明「創意」是第三級產業發展的關鍵因素。而藝術乃是創意的極致表現！
3. 藝術與企業文化治理。
藝術是文化的延伸，藝術經濟也稱為文化經濟。 如何以創業家精神Entrepreneurship
將創意植入並建立企業文化，成為百年企業。 如同大師作品流傳百年。課程中會提供以前協助ㄧ家企業，建立企業文化的SOP和案例做為參考！
4. 加密藝術(CryptoArt)的興起與發展趨勢。
科技用在藝術領域才能獲得最大附加價值。簡介區塊鏈技術在藝術領域，尤其是NFT 的發展。說明科技正在改變藝術形式和投資行為。台灣是科技島，只要創意能力升級，現在正是以科技介入藝術發展的最好時機！
Have new ideas about art economy or create a larger business model or at least know one more art industry. The courses are planned as follows:
1. The origin and economic value of art economy.
Explain where art comes from? Creativity is the ultimate expression of art. And why are art and economy inseparable? Introduce the art market including art licensing, creation, etc. and explain why investment art products have a higher return rate?
2. The importance of art to enterprises and countries.
Refer to the Art Economic Measurement Model (BMW Car) proposed by the Ministry of Art and Culture as an example. Explain "creative" is a key factor in the development of the third-level industry. And art is the ultimate expression of creativity!
3. Art and corporate culture governance.
Art is an extension of culture, and art economy is also called cultural economy. How to Entrepreneurship with the spirit of entrepreneurs
Incorporate creativity into and establish a corporate culture and become a century-old enterprise. Just like the master's works have been passed down for a hundred years. During the course, SOPs and cases that previously assist a company and establish corporate culture will be provided as reference!
4. The rise and development trend of cryptoart (CryptoArt).
Only when technology is used in the art field can it obtain the maximum added value. Introduction to the development of blockchain technology in the field of art, especially NFT. Show that technology is changing its art form and investment behavior. Taiwan is a science and technology island. As long as the creative ability is upgraded, it is now the best time to intervene in artistic development with science and technology!
Economics For Today. Irvin B. Tucker
The Beginnings Of Art. Ernst Grosse
Why are artists poor? The exceptional economy of the art. Hans Abbing
藝術立國論，平田織佐，書林出版有限公司。
Denmark’ s Creative Potential, 2003
Creative Industries, Contracts between Art and Commerce_ Rechard Caves
Management & the Arts, William J.Byrnes.
創造力的極論，村上 隆。
Economics For Today. Irvin B. Tucker
The Beginnings Of Art. Ernst Grosse
Why are artists poor? The exceptional economy of the art. Hans Abbing
Art Statement, Hirata Kazuo, Booklin Publishing Co., Ltd.
Denmark’s Creative Potential, 2003
Creative Industries, Contracts between Art and Commerce_ Rechard Caves
Management & the Arts, William J. Byrnes.
The ultimate argument of creativity, Murakami Takashi.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 心得報告心得報告 Experience report |
60 | 課後心得報告約6篇 |
| 出席出席 Attend |
40 | 點名4次 |
