藝術產業管理的目的是拉近藝術與觀賞人的距離，有效推廣和擴大藝術市場。
市場越大就越容易培養更多的藝術家和從事藝術工作者。
利用此課程增加管理知識，培養第二專長。
以科技產業管理理論與實務，說明如何有效管理藝術產業。
The purpose of art industry management is to shorten the distance between art and viewers, and to effectively promote and expand the art market.
The bigger the market, the easier it is to cultivate more artists and art workers.
Use this course to increase your management knowledge and develop a second expertise.
Use science and technology industry management theory and practice to explain how to effectively manage the art industry.
The Theory of Economic Development, Joseph A. Schumpete
The Art management, William J. Byrnes
Strategic Management Theory. Charles W.L.Hill/Gareth R. Jones
Organization Behavior. Stephen P. Robbins
Relationship marketing, Mckenna, Regis
Marketing for Stakeholders, David R. Botten Harris
Management & the Arts, William J.Byrnes.
Creative Arts Marketing, Liz Hill. Catherine O’Sullivan. Terry O’Sullivan
創造力的極論，村上 隆。
The Theory of Economic Development, Joseph A. Schumpete
The Art management, William J. Byrnes
Strategic Management Theory. Charles W.L.Hill/Gareth R. Jones
Organization Behavior. Stephen P. Robbins
Relationship marketing, Mckenna, Regis
Marketing for Stakeholders, David R. Botten Harris
Management & the Arts, William J.Byrnes.
Creative Arts Marketing, Liz Hill. Catherine O’Sullivan. Terry O’Sullivan
The ultimate theory of creativity, Takashi Murakami.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 心得報告心得報告 Experience report |
60 | 課後心得報告約6篇 |
| 出席出席 Attend |
40 | 點名4次 |
