Lecture, internet research, directed class discussion, group and individual analyses of case studies, and hands-on application of entrepreneurial techniques in the local community all will contribute to students’ in-depth understanding of franchising in both theory and practice. In general, the in-class strategy of instruction will consist of an equal mix of lecture and inquiry-based instruction. Two field trips will be arranged before and after the midterm, focusing on restaurant and hotel franchises. Lecture, internet research, directed class discussion, group and individual analyzes of case studies, and hands-on application of entrepreneurial techniques in the local community all will contribute to students' in-depth understanding of franchising in both theory and practice. In general, the in-class strategy of instruction will consist of an equal mix of lecture and inquiry-based instruction. Two field trips will be arranged before and after the midterm, focusing on restaurant and hotel franchises.
1. An introduction franchise (Barbara Beshel 2001) IFA EDUCATIONAL FOUNDATION，NY
1. an Introduction franchise (Barbara be established 2001) IFA educational foundation, NY
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Class Participation and Attendance Class Participation and Attendance class participation and attendance |
50 | he learning process for this course will be primarily driven by class discussion. |
| LogoLogo LOGO |
25 | Story of new establish company and logo design |
| Start-up company brochure and posteStart-up company brochure and poste start-up company brochure and post E |
25 | Start-up company’s brochure and poster |
