2827 - Franchise Management in Practice 英授 Taught in English

Franchise Management in Practice

教育目標 Course Target

Lecture, internet research, directed class discussion, group and individual analyses of case studies, and hands-on application of entrepreneurial techniques in the local community all will contribute to students’ in-depth understanding of franchising in both theory and practice. In general, the in-class strategy of instruction will consist of an equal mix of lecture and inquiry-based instruction. Two field trips will be arranged before and after the midterm, focusing on restaurant and hotel franchises.

Lecture, internet research, directed class discussion, group and individual analysis of case studies, and hands-on application of entrepreneurial techniques in the local community all will contribute to students’ in-depth understanding of franchising in both theory and practice. In general, the in-class strategy of instruction will consist of an equal mix of lesson and inquiry-based instruction. Two field trips will be arranged before and after the midterm, focusing on restaurant and hotel franchises.

參考書目 Reference Books

1. An introduction franchise (Barbara Beshel 2001) IFA EDUCATIONAL FOUNDATION，NY

1. An introduction franchise (Barbara Beshel 2001) IFA EDUCATIONAL FOUNDATION, NY

評分方式 Grading

評分項目
Grading Method		 配分比例
Percentage		 說明
Description
Class Participation and Attendance
Class Participation and Attendance
 50 he learning process for this course will be primarily driven by class discussion.
Logo
Logo
 25 Story of new establish company and logo design
Start-up company brochure and poste
Start-up company brochure and poste
 25 Start-up company’s brochure and poster

授課大綱 Course Plan

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課程資訊 Course Information

基本資料 Basic Information
  • 課程代碼 Course Code: 2827
  • 學分 Credit: 1-0
  • 上課時間 Course Time:
  • 授課教師 Teacher:
    張亦騏
  • 修課班級 Class:
    國經學程3,4
  • 選課備註 Memo:
    與餐旅系2263課程併班上課。深碗型課程，需同時修習2823課程
選課狀態 Enrollment Status
目前選課人數 Current Enrollment: 24 人
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