2823 - Franchise Management 英授 Taught in English
Franchise Management
教育目標 Course Target
1. Define in writing franchising
2. To understand the criteria for selecting a franchise
3. To explain the steps used to develop and implement and management system
4. To analysis franchise opportunity
1. Define in writing franchising
2. To understand the criteria for selecting a franchise
3. To explain the steps used to develop and implement and management system
4. To analysis franchise opportunity
參考書目 Reference Books
1. An introduction franchise (Barbara Beshel 2001) IFA EDUCATIONAL FOUNDATION，NY
1. An introduction franchise (Barbara Beshel 2001) IFA EDUCATIONAL FOUNDATION, NY
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
Class Participation and Attendance Class Participation and Attendance |
20 | The learning process for this course will be primarily driven by class discussion. Hence, student participation, in the form of class discussion is an integral part of the course and attendance is strongly recommended. If you are absent THREE times throughout the semester without a legitimate reason, you will be penalized with FIVE point deduction off your final grade. If a conflict or emergency arises, contact me to discuss the situation; |
|
Mid Term Mid Term |
20 | Multiple Choice |
|
Group Presentation and Report I Group Presentation and Report I |
10 | Story of new establish company and logo design |
|
Group Presentation and Report II Group Presentation and Report II |
40 | Group presentation is designed to give students an opportunity to be innovative and apply the concepts learned in class to their project. • E-file of Franchise Brochure, Flier and PPT must upload onto the New E-Learn website by 21-Dec-2020 at 22:00. • A paper Franchise Brochure, Flier and PPT must hand in the class on 22-Dec-2020. Group project and presentation rubric Each team member will receive the same grade, Total Grade=comprehensiveness 30% +collaboration 40% |
|
Pop exams/Homework Assignment Pop exams/Homework Assignment |
10 | Group Homework Assignments will be given throughout the semester; they are short exercises to help you understand and apply the concepts and theories discussed in class. Sometimes you will also be asked to prepare for a short presentation. The final project will consist of designing a start-up business, including brand name, logo, marketing plan, associated products, and franchise structure. The on-site investment shows (competitions) will be open up to all THU students as potential investors. |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 2823
- 學分 Credit: 3-0
-
上課時間 Course Time:Tuesday/5,6,7[M106]
-
授課教師 Teacher:張亦騏
-
修課班級 Class:國經學程3,4
-
選課備註 Memo:與餐旅系2258課程併班上課。深碗型課程，需同時修習2827課程。
交換生/外籍生選課登記
請點選上方按鈕加入登記清單，再等候任課教師審核。
Add this class to your wishlist by clicking the button above.