2815 - Business Policy 英授 Taught in English

Business Policy

教育目標 Course Target

1. Analyzing and writing a case study analysis. SWOT checklist and analysis. Business Policy
2. Strategic Leadership. Superior performance, Competitive Advantage, and business model. Levels of Strategic
3. External Analysis: Identification of Opportunities and Threats. Porter’ s Competitive Forces Model.
4. Internal Analysis: Resources and Competitive Advantage. Competitive Advantage. Value Creation and Profitability . The Value Chain.
5. Competitive Advantage through Functional Level Strategies.
6. Business Level Strategy . Low Cost and Differentiation. Value Innovation. Market Segmentation. Strategy Choices. Blue Ocean Strategy.
7. Business Level Strategy and the Industry Environment.
8. Strategy and Technology . Technical Standards and Format Wars. Technological Paradigm Shifts.
9. Strategy in the Global Environment. Global and National Environment. Global Expansion, Profitability, and Profit Growth. Choosing a Global Strategy. The Choice of Entry Mode.
10. Corporate Level Strategy: Horizontal Integration, Vertical Integration, Strategic Outsourcing.
11. Corporate Level Strategy: Related and Unrelated Diversification.
12. Corporate Governance, Social Responsibility, and Ethics.
13. Implementing Strategy Through Organization. Organizational Architecture. Organizational Culture. Organization Process.
14. From Good to Great, the physic of successful business transformation and upgrading.

1. Analysis and writing a case study analysis. SWOT checklist and analysis. Business Policy
2. Strategic Leadership. Superior performance, Competitive Advantage, and business model. Levels of Strategic
3. External Analysis: Identification of Opportunities and Threats. Porter’s Competitive Forces Model.
4. Internal Analysis: Resources and Competitive Advantage. Competitive Advantage. Value Creation and Profitability . The Value Chain.
5. Competitive Advantage through Functional Level Strategies.
6. Business Level Strategy . Low Cost and Differentiation. Value Innovation. Market Segmentation. Strategy Choices. Blue Ocean Strategy.
7. Business Level Strategy and the Industry Environment.
8. Strategy and Technology . Technical Standards and Format Wars. Technical Paradigm Shifts.
9. Strategy in the Global Environment. Global and National Environment. Global Expansion, Profitability, and Profit Growth. Choosing a Global Strategy. The Choice of Entry Mode.
10. Corporate Level Strategy: Horizontal Integration, Vertical Integration, Strategic Outsourcing.
11. Corporate Level Strategy: Related and Unrelated Diversification.
12. Corporate Governance, Social Responsibility, and Ethics.
13. Implementing Strategy Through Organization. Organizational Architecture. Organizational Culture. Organizational Process.
14. From Good to Great, the physical of successful business transformation and upgrading.

參考書目 Reference Books

1. Strategic Management, Hill, Schilling, Jones, 13e, 2020, Cengage Learning
2. Good To Great, Jim Collins, 2001, Hopper Collins Publishers
3. Seizing the White Space, Mark Johnson and Steve Wunker, 林麗冠譯, 2010, 天下文化

1. Strategic Management, Hill, Schilling, Jones, 13e, 2020, Cengage Learning
2. Good To Great, Jim Collins, 2001, Hopper Collins Publishers
3. Seizing the White Space, Mark Johnson and Steve Wunker, Lin Li Guanlu, 2010, World Culture

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
Individual assignment and class participation
Individual assignment and class participation
25 Individual Assignment: 20%, 1 point will be deducted for every absence without permission
Mid-term Exam
Mid-term Exam
25
Teamwork Presentation
Teamwork Presentation
25
Final Exam
Final Exam
25

授課大綱 Course Plan

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課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 2815
  • 學分 Credit: 3-0
  • 上課時間 Course Time:
    Thursday/6,7,8[M231]
  • 授課教師 Teacher:
    連風彥
  • 修課班級 Class:
    國經學程3
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 63 人

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