2812 - Marketing Management 英授 Taught in English

Marketing Management

教育目標 Course Target

1. Develop understanding about marketing management concepts and frameworks.
2. Justify the appropriate marketing tools on companywide problems.
3. Critically analyze problems associated with marketing in a global business environment.
4. Propose effective solutions to marketing-related problems domestically and internationally.

1. Develop understanding about marketing management concepts and frameworks.
2. Justify the appropriate marketing tools on companywide problems.
3. Critically analyze problems associated with marketing in a global business environment.
4. Propose effective solutions to marketing-related problems domestically and internationally.

課程概述 Course Description

1.Describe the relevance of consumer behavior to the entire international marketing process, the nature and stages of consumers’ decision making and the factors influencing consumers’ choice.
2.To develop skill in using a variety of analytical frameworks for making decision in international marketing
3.Explain the impact of global effect on the development of international marketing strategies including marketing communication, segmentation and target marketing.
4.Apply the consumer behavior theories covered in the course to devise effective solutions in enhancing international marketing performance in the global business environment.

1.Describe the relevance of consumer behavior to the entire international marketing process, the nature and stages of consumers’ decision making and the factors influencing consumers’ choice.
2.To develop skill in using a variety of analytical frameworks for making decision in international marketing
3.Explain the impact of global effect on the development of international marketing strategies including marketing communication, segmentation and target marketing.
4.Apply the consumer behavior theories covered in the course to design effective solutions in enhancing international marketing performance in the global business environment.

參考書目 Reference Books

Kotler, P., Keller, K. L. (2016). A Framework for Marketing Management, 6e. New Jersey: Pearson Education.

Kotler, P., Keller, K. L. (2016). A Framework for Marketing Management, 6e. New Jersey: Pearson Education.

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
Midterm Presentation
Midterm Presentation
20 Group
Project Presentation
Project Presentation
40 Group
Project Post-mortem
Project Post-mortem
10 Group
Attendance and Class Participation
Attendance and Class Participation
10 Individual
Final Examination
Final Examination
20 Individual

授課大綱 Course Plan

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課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 2812
  • 學分 Credit: 3-0
  • 上課時間 Course Time:
    Monday/6,7,8[M232]
  • 授課教師 Teacher:
    Tan Jue Xin
  • 修課班級 Class:
    國經學程2
  • 選課備註 Memo:
    單號學生修習
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 31 人

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