1. Develop understanding about marketing management concepts and frameworks.
2. Justify the appropriate marketing tools on companywide problems.
3. Critically analyze problems associated with marketing in a global business environment.
4. Propose effective solutions to marketing-related problems domestically and internationally.
1. Develop understanding about marketing management concepts and frameworks.
2. Justify the appropriate marketing tools on companywide problems.
3. Critically analyze problems associated with marketing in a global business environment.
4. Propose effective solutions to marketing-related problems domestically and internationally.
1.Describe the relevance of consumer behavior to the entire international marketing process, the nature and stages of consumers’ decision making and the factors influencing consumers’ choice.
2.To develop skill in using a variety of analytical frameworks for making decision in international marketing
3.Explain the impact of global effect on the development of international marketing strategies including marketing communication, segmentation and target marketing.
4.Apply the consumer behavior theories covered in the course to devise effective solutions in enhancing international marketing performance in the global business environment.
1.Describe the relevance of consumer behavior to the entire international marketing process, the nature and stages of consumers’ decision making and the factors influencing consumers’ choice.
2.To develop skill in using a variety of analytical frameworks for making decision in international marketing
3.Explain the impact of global effect on the development of international marketing strategies including marketing communication, segmentation and target marketing.
4.Apply the consumer behavior theories covered in the course to devise effective solutions in enhancing international marketing performance in the global business environment.
Kotler, P., Keller, K. L. (2016). A Framework for Marketing Management, 6e. New Jersey: Pearson Education.
K OTL II, P., Keller, K. L. (2016). A framework for marketing management, 6OH. new Jersey: Pearson education.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Midterm PresentationMidterm Presentation midterm presentation |
20 | Group |
| Project PresentationProject Presentation project presentation |
40 | Group |
| Project Post-mortemProject Post-mortem project post-mortem |
10 | Group |
| Attendance and Class ParticipationAttendance and Class Participation attendance and class participation |
10 | Individual |
