包含:
1.以國家風景區為案例，整合景觀規劃及觀光遊憩相關理論於風景區規劃案例實際操作。
2.整合景觀及觀光遊憩資源調查及分析方法與技術，應用於風景區規劃。
3.應用土地使用適宜性分析理論及方法於整體發展構想的操作。
4.學習土地使用計畫的研擬及執行計畫發展。
5.學習財務計畫可行性分析及經濟效益分析。
6.培養團隊合作的方式與技巧及景觀專案的管理能力與方法。Include:
1. Taking the national scenic area as a case, integrate the theories related to landscape planning and tourism and recreation into the actual operation of the scenic area planning case.
2. Integrate landscape and tourism and recreation resource survey and analysis methods and technologies and apply them to scenic area planning.
3. Apply land use suitability analysis theory and methods to the operation of overall development concepts.
4. Learn the preparation and implementation of land use plans and plan development.
5. Learn the feasibility analysis of financial plans and economic benefit analysis.
6. Cultivate teamwork methods and skills as well as landscape project management capabilities and methods.
本課程強調培養學生綜合規劃的素養，以實地操作教學的方式，增強規劃實做能力，要求學生掌握風景遊樂區規劃的基本方法並能綜合運用學過的專業課程知識進行風景遊樂區的規劃研究設計，藉此，培養學生從事規劃的能力。因此，本課程之教學必須注意風景遊樂區整體規劃知識的綜合性與實踐性，反映規劃工作的實務性，強調教學內容和教學手段的合時性，使同學能模擬環境規劃的過程,並藉由學習的過程中掌握:
一、風景區整體規劃方法論及步驟。
二、景觀及遊憩資源的調查及分析、遊客量預測的方法。
三、土地使用適宜性分析及整體發展構想的程序。
四、土地使用計畫的研擬及執行計畫可行性的發展。
五、財務計畫及經濟效益分析的概念。
六、團隊合作的方式與技巧。
This course emphasizes cultivating students' comprehensive planning literacy, using on-the-spot teaching methods to enhance planning implementation capabilities. It requires students to master the basic methods of scenic recreation area planning and be able to comprehensively use the professional course knowledge they have learned to conduct planning research on scenic recreation areas. design, thereby cultivating students' ability to engage in planning. Therefore, the teaching of this course must pay attention to the comprehensiveness and practicality of the overall planning knowledge of scenic recreation areas, reflect the practicality of planning work, and emphasize the timeliness of teaching content and teaching methods, so that students can simulate the process of environmental planning and use it to Mastered through the learning process:
1. Scenic area overall planning methodology and steps.
2. Survey and analysis of landscape and recreational resources, and methods for predicting tourist volume.
3. Procedures for land use suitability analysis and overall development concept.
4. Preparation of land use plans and development of feasibility of implementation plans.
5. The concepts of financial planning and economic benefit analysis.
6. Teamwork methods and techniques.
景觀與觀光遊憩規劃
1. 曹正 (2015)。遊憩、景觀和環境規劃方法論：四化目標達成法。新北市：華立圖書股份有限公司。
2. 曹正 (2007)。視覺景觀理論。台北市：太倉規劃顧問有限公司。
3. Clare A. Gunn原著，李英弘、李昌勳（譯）（1999）。觀光規劃：基本原理、概念、案例。台北市：田園城市。
4. 黃書禮 (2000)。生態土地使用規劃。台北市：詹氏書局。
5. Gunn, C. A. (1997). Vacationscape: Developing tourist areas (3rd ed.). Washington, DC: Taylor & Francis.
6. Gunn, C. A., & Var, T. (2002). Tourism planning: Basics, concepts, cases (4th ed.). Washington, DC: Taylor & Francis.
7. Mason, P. (2016). Tourism impacts, planning and management (3rd ed.). Oxon, UK: Routledge.
8. Baas, J., & Burns, R. (2016). Outdoor recreation planning. Stage College, PA: Venture.
觀光休閒遊憩社會、心理、行為、行銷
1. 歐聖榮 (2011)。休閒遊憩：理論與實務。新北市：前程文化。
2. 李素馨、侯錦雄、林宗賢、葉源鎰、黃章展 (2011)。休閒遊憩行為。台北市：華都。
3. 曹勝雄 (2014)。觀光行銷學：產業觀點與實務應用。新北市：前程文化。
4. Philip Kotler & John T. Bowen & James C. Makens原著，尹駿、楊明青審訂(2006)，觀光與接待業行銷。台北市：鼎茂。
5. Kotler, P. T., Bowen, J. T., Makens, J., & Baloglu, S. (2016). Marketing for hospitality and tourism (7th ed.). Essex, UK: Pearson Education.
6. Hudson, S., & Hudson, L. (2017). Marketing for tourism, hospitality & Events: A global and digital approach. London: Sage.
觀光遊憩市場調查
1. 胡政源 (2015)。行銷研究：市場調查與分析。新北市：新文京。
2. 交通部觀光局歷年「國人旅遊狀況調查」。(至2017)
3. 交通部觀光局歷年「來台旅客消費及動向調查」。(至2017)
4. 交通部觀光局歷年「觀光統計年報、月報」。(月報至2018各月)
5. 柯惠新、丁立宏、盧傳熙、蘇志雄、謝邦昌 (2005)。市場調查。台北：台灣知識庫股份有限公司。
6. 陳膺強 (1999)。應用抽樣調查。台北：台灣商務出版社。
規劃案實例：
日月潭國家風景區管理處 (2014)。日月潭國家風景區觀光整體綱要計畫。
Landscape and sightseeing recreation planning
1. Cao, Z. (2015). Recreation, Landscape and Environmental Planning Methodology: Four Modernization Goal Achievement Methods. New Taipei City: Holley Books Co., Ltd.
2. Cao, Z. (2007). Visual Landscape Theory. Taipei City: Taicang Planning Consultants Co., Ltd.
3. Original work by Clare A. Gunn, translated by Li Yinghong and Li Changxun (1999). Tourism planning: basic principles, concepts, cases. Taipei City: Garden City.
4. Huang Shuli (2000). Ecological land use planning. Taipei City: James Book Company.
5. Gunn, C. A. (1997). Vacationscape: Developing tourist areas (3rd ed.). Washington, DC: Taylor & Francis.
6. Gunn, C. A., & Var, T. (2002). Tourism planning: Basics, concepts, cases (4th ed.). Washington, DC: Taylor & Francis.
7. Mason, P. (2016). Tourism, impacts planning and management (3rd ed.). Oxon, UK: Routledge.
8. Baas, J., & Burns, R. (2016). Outdoor recreation planning. Stage College, PA: Venture.
Tourism, leisure and recreation society, psychology, behavior, marketing
1. Ou Shengrong (2011). Leisure and Recreation: Theory and Practice. New Taipei City: Qiancheng Culture.
2. Li Suxin, Hou Jinxiong, Lin Zongxian, Ye Yuanyi, and Huang Zhangzhan (2011). Leisure and recreation behavior. Taipei City: Huadu.
3. Cao, Shengxiong (2014). Tourism Marketing: Industrial Perspectives and Practical Applications. New Taipei City: Qiancheng Culture.
4. Original work by Philip Kotler & John T. Bowen & James C. Makens, revised by Yin Jun and Yang Mingqing (2006), Tourism and Hospitality Industry Marketing. Taipei City: Dingmao.
5. Kotler, P. T., Bowen, J. T., Makens, J., & Baloglu, S. (2016). Marketing for hospitality and tourism (7th ed.). Essex, UK: Pearson Education.
6. Hudson, S., & Hudson, L. (2017). Marketing for tourism, hospitality & Events: A global and digital approach. London: Sage.
Tourism and recreation market research
1. Hu, Z. Y. (2015). Marketing research: market research and analysis. New Taipei City: Xinwenjing.
2. "Chinese Travel Situation Survey" by the Tourism Bureau of the Ministry of Transport over the years. (to 2017)
3. "Survey on Consumption and Trends of Visitors to Taiwan" conducted by the Tourism Bureau of the Ministry of Transport over the years. (to 2017)
4. "Tourism Statistics Annual Report and Monthly Report" of the Tourism Bureau of the Ministry of Transport over the years. (Monthly report to each month of 2018)
5. Ke Huixin, Ding Lihong, Lu Chuanxi, Su Zhixiong, Xie Bangchang (2005). Market research. Taipei: Taiwan Knowledge Base Co., Ltd.
6. Chen Yingqiang (1999). Apply sample surveys. Taipei: Taiwan Business Press.
Planning case examples:
Sun Moon Lake National Scenic Area Management Office (2014). Sun Moon Lake National Scenic Area Tourism Overall Outline Plan.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 第一次評圖第一次評圖 First time review |
30 | 評圖成績分為組成績及個人成績。前者指每階段之評圖成績,由所有指導老師評定之平均成績。後者是依評完圖後，各組指導老師再依個別之組平均成績，分別評定組內個人之成績，再加計評圖時個人加分的成績。 |
| 第二次評圖第二次評圖 Second picture review |
30 | 同上，個人設計成績。 |
| 第三次評圖第三次評圖 The third review |
30 | 同上 |
| 平時成績平時成績 usual results |
10 | 含出席點名，課程相關公共事務配合度等，成績由助教以前述條件評分。 |
