課程目標及內涵 (Course Objectives and Contents)
預期學生修過本課程後，可以習得；
1. 各種統計方法的慨念，包括：描述統計、t檢定、變異數分析、迴歸分析、交叉表分析與卡方
檢定。
2. 各種統計方法如何應用於遊憩、觀光、與景觀議題的分析，包括但不限於：遊客特性調查分
析、遊客量預測、遊憩需求及供給市場調查分析。
3. 問卷設計與問卷調查技術。
4. SPSS資料準備、操作分析、與報表解讀。Course Objectives and Contents
It is expected that students can acquire it after taking this course;
1. The concepts of various statistical methods, including: descriptive statistics, t test, variation analysis, regression analysis, crosstab analysis and chi-square
Test.
2. How various statistical methods are applied to the analysis of recreation, tourism, and landscape issues, including but not limited to: tourist characteristics survey analysis
Analysis, tourist volume forecast, recreational demand and supply market survey analysis.
3. Questionnaire design and questionnaire survey technology.
4. SPSS data preparation, operational analysis, and report interpretation.
1. 邱皓政（2010）。量化研究與統計分析－SPSS/PASW中文視窗版資料分析範例解析（第五
版）。台北市：五南。(上課必備教科書)
2. 林惠玲、陳正倉（2013）。應用統計學（第四版修訂版）。台北市：雙葉。
1. Qiu Haozheng (2010). Quantitative research and statistical analysis-SPSS/PASW Chinese window version data analysis example analysis (fifth
version). Taipei City: Wunan. (Essential textbook for class)
2. Lin Huiling and Chen Zhengcang (2013). Applied Statistics (4th revised edition). Taipei City: Futaba.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席與課程參與出席與課程參與 Attendance and course participation |
25 | 缺(請假)課逾6次(含)，本項成績以零分計 |
| 作業作業 Homework |
20 | |
| 期中考期中考 midterm exam |
15 | |
| 期末考期末考 final exam |
20 | |
| 期末報告期末報告 Final report |
20 | 為分組報告 |
