對於工業設計而言，設計最終所呈現給消費者的產品，最終仰賴於構成產品的三大要素即是造型、材料與色彩。其中色彩的應用與表現，除了可以影響消費者的偏好，協助提升產品的銷售與滿意度，更重要的是，透過適當的色彩應用，可以做到更完善的意義傳達與情感的喚起。
本課程規劃三大部分的內容，第一個部分為講解與說明視覺的構成；第二個部分則著重於色彩與人之間的關係，在此將人生活中所見到的色彩與意涵進行說明再切入有關色彩搭配的基礎知識；第三個部分則有作演練進行色彩創作與產品色分析之應用。
透過三個部分的內容建立學生對於色彩學的基礎知識與架構並學習利用之。
For industrial design, the product that the design ultimately presents to consumers ultimately depends on the three major elements that make up the product, namely shape, material and color. The application and performance of color can not only influence consumer preferences and help improve product sales and satisfaction, but more importantly, through appropriate color application, more complete meaning conveying and emotional arousal can be achieved.
This course is planned to be divided into three parts. The first part is to explain and explain the composition of vision; the second part focuses on the relationship between color and people, where the colors and meanings seen in people's lives are discussed. The explanation then goes into the basic knowledge about color matching; the third part includes exercises on the application of color creation and product color analysis.
Through the three parts of content, students can establish basic knowledge and structure of color science and learn to use it.
工業設計流程中色彩學的適當運用能達到促進銷售行為與提升產品語意之功能。
國際色彩規劃趨勢與法則、色彩辨識與心裡影響與形色搭配規劃方法。
本課程前期將以生活中所看見的各種色彩做為色彩學的引言，目的在於讓學生了解色彩在文化、宗教與產品上都具有「語意」之功能。對色彩間補色、寒暖色、對比色….等色彩基本知識展開論述，配合色彩的情感與形狀對色彩的相對關係，做為彩計劃的基本知識。並將以實做色彩計劃使學生建立自身色彩的搭配個性與色彩情感的應用。
The appropriate use of color in the industrial design process can promote sales behavior and enhance product semantics.
International color design trends and rules, color identification and psychological impact, and color matching design methods.
In the early stage of this course, various colors seen in life will be used as an introduction to color science. The purpose is to let students understand that color has a "semantic" function in culture, religion and products. Discuss the basic knowledge of colors such as complementary colors, warm and cold colors, contrasting colors, etc., and combine the emotions of colors and the relative relationship between colors as basic knowledge of color design. And practical color planning will be used to enable students to establish their own color matching personality and application of color emotions.
1. 教師自編教材
2. 陳一平。2011。視覺心理學。雙葉書廊有限公司，台北。
3. 林昆範。2017。色彩原論。全華圖書股份有限公司，新北市。
4. 奧搏斯科編輯部(暴風明，譯)，2009。配色設計原理。中國青年出版社，北京市。
1. Teachers compile their own teaching materials
2. Chen Yiping. 2011. Visual Psychology. Shuangye Bookstore Co., Ltd., Taipei.
3. Lin Kunfan. 2017. Theory of color. Quanhua Books Co., Ltd., New Taipei City.
4. Obosko Editorial Department (translated by Bao Fengming), 2009. Color design principles. China Youth Publishing House, Beijing.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時成績(出席率)平時成績(出席率) Regular results (attendance rate) |
15 | 平時出席點名分數 - 依課程進度表現調幅 |
| 課題一討論與發表課題一討論與發表 Topic 1 Discussion and Presentation |
30 | 課程發表、討論成績與成果展示 - 依課程進度表現調幅 |
| 課題二討論與發表課題二討論與發表 Topic 2 Discussion and Presentation |
40 | 課程發表、討論成績與成果展示 - 依課程進度表現調幅 |
| 最終成本與報告繳交最終成本與報告繳交 Final cost and report submission |
15 | 期末彙整作業繳交 - 依課程進度表現調幅 |
