透過課程介紹讓學生認識藝術展演市場的現況，藉理論及實際操作學習藝術活動行銷與策略規劃的能力．課程內容包含行銷基本概念、行銷策略、顧客關係管理、電子商務、網路行銷、新聞稿與合約規範等項目．Through course introduction, students can understand the current situation of the art performance market, and learn the skills of art event marketing and strategic planning through theory and practical operation. The course content includes basic marketing concepts, marketing strategies, customer relationship management, e-commerce, Internet marketing, press releases and contract specifications, etc.
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沈敏惠. (2013). 演出製作新鮮人手冊. 台北市：表演藝術協會.
國立臺灣師範大學歐洲文化與觀光研究所. (2012). 文化節慶管理. 臺北市: 桂魯.(Richard, G. and Palmer, R., 2012).
Lin Mengyan, &. Lin Junyan. (2015). Management 12th Edition. Taipei City: Huatai. (Robbins, SP and Coulter, M., 2015).
Chen Ziyu. (2015). Event Planning. New Taipei City: Yangzhi Culture.(Judy Allen., 2015).
Shen Minhui. (2013). Handbook for fresh performers in performance production. Taipei City: Performing Arts Association.
Institute of European Culture and Tourism, National Taiwan Normal University. (2012). Cultural Festival Management. Taipei: Guilu. (Richard, G. and Palmer, R., 2012).
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席率／課堂參與出席率／課堂參與 Attendance/Class Participation |
20 | 課堂出席次數，參與程度 |
| 平時作業平時作業 Daily homework |
10 | |
| 期末口頭報告期末口頭報告 Final oral report |
40 | |
| 期末書面報告期末書面報告 Final written report |
30 |
