說明：除了課堂講授與考試測驗之外，本課程在學期中可能會運用到以下哪些教學方式，以期能進一步提升學生學習成效
1.小組討論
2.邀請其他來賓進行專題演講
3.個案教學研討
4.實作示範或演示Note: In addition to classroom lectures and examinations, this course may use the following teaching methods during the semester in order to further improve student learning effectiveness.
1. Group discussion
2. Invite other guests to give special speeches
3. Case teaching seminar
4. Practical demonstration or demonstration
本課程旨在結合政治、媒體傳播與行銷三個領域之理論，綜合分析與探討政治傳播及政治行銷之實務，俾便理解操作之優劣和改進之道。
This course aims to combine the theories in the three fields of politics, media communication and marketing to comprehensively analyze and discuss the practice of political communication and political marketing in order to understand the advantages and disadvantages of operation and how to improve it.
1.品牌行銷──創價值與魅力來，Joe Marconi/著 李宛蓉/譯，麥田出版社
2.如何成為行銷高手，許長安/著，漢升出版社
3.權力形象，布蘭登‧布魯斯/著，月旦出版公司
1. Brand Marketing─Creating value and charm, written by Joe Marconi and translated by Li Wanrong, Wheatfield Publishing House
2. How to become a marketing master, Xu Changan/author, Hansheng Publishing House
3. Image of Power, written by Brandon Bruce, Yuedan Publishing Company
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席、表現出席、表現 attendance, performance |
10 | |
| 期中考期中考 midterm exam |
30 | |
| 期末考期末考 final exam |
30 | |
| 作業、報告作業、報告 Assignments, reports |
30 |
