說明：除了課堂講授與考試測驗之外，本課程在學期中可能會運用到以下哪些教學方式，以期能進一步提升學生學習成效
1.小組討論
2.邀請其他來賓進行專題演講
3.個案教學研討
4.實作示範或演示Note: In addition to class lectures and tests, which of the following teaching methods may be used during the course in the study period, in order to further improve the student learning effectiveness
1. Group discussion
2. Invite other guests to conduct topical lectures
3. Study on case teaching
4. Make a demonstration or demonstration
本課程旨在結合政治、媒體傳播與行銷三個領域之理論，綜合分析與探討政治傳播及政治行銷之實務，俾便理解操作之優劣和改進之道。
This course aims to combine the theory of the three fields of politics, media communication and marketing, and comprehensively analyze and explore the reality of political communication and political marketing, so as to understand the advantages and disadvantages of operations and the ways of improvement.
1.品牌行銷──創價值與魅力來，Joe Marconi/著 李宛蓉/譯，麥田出版社
2.如何成為行銷高手，許長安/著，漢升出版社
3.權力形象，布蘭登‧布魯斯/著，月旦出版公司
1. Brand Marketing──Creative Value and Charm, by Joe Marconi/Li Wanrong/Reprinted by Maitian Publishing House
2. How to become a marketing expert, Xu Chang'an/Book, Hansheng Publishing House
3. Power image, by Blanden Bruce, Yuedan Publishing Company
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席、表現出席、表現 Attendance and performance |
10 | |
| 期中考期中考 Midterm exam |
30 | |
| 期末考期末考 Final exam |
30 | |
| 作業、報告作業、報告 Operations, reports |
30 |
