本課程為過去上下學期民意調查理論與實務的合併課程，《請注意：學年下學期實務課程不再開設》。本課程第一階段內容安排，將從民意相關理論與調查方法作概括性的介紹，除了對民意及民意調查 有深入的探討外，並嘗試對於實際民意調查的過程與一些關鍵課題做一介紹。第二階段課程內容進一步著重於實際的調查企畫，問卷擬定，訪員訓練、管理，調查實施等實際應用的學習。整體課程安排目的，在使修課學生能透過課程，包涵民意相關理論與調查方法概括性的介紹，瞭解民意與民主政治的重要關係，同時對於實務應用面的民意調查能有進一步的認識，能夠培養區隔民意調查的品質與瞭解其中關鍵，同時作為民意調查實務課程的基礎。，除了對民意及民意調查 有深入的探討外，並嘗試對於實際民意調查的過程與一些關鍵課題做一介紹。除了理論之外，也訓練同學的訪員技巧以及相關調查經驗，以培養能夠獨立規劃調查研究案為最終教學目標。This course is a combined course of the public opinion and practice in the past periods of the previous and second-year periods. "Please note: The actual course in the second-year period of the academic year will no longer be opened." The content arrangement of the first phase of this course will provide a general introduction from the theory of public opinion and the survey method. In addition to in-depth discussions on public opinion and public opinion surveys, we will also try to introduce the process of actual public opinion surveys and some key topics. The content of the second stage course further focuses on practical investigation planning, question paper determination, visitor training, management, investigation and implementation and other practical application learning. The purpose of overall course arrangement is to enable students to include a general introduction to public opinion related theories and survey methods through the course, understand the important relationship between public opinion and democratic politics, and at the same time, they can further understand the public opinion survey on practical application and can Cultivate the quality and understanding of the key points of the public opinion survey, and serve as the basis for the practical course of public opinion surveys. , in addition to having in-depth investigations on public opinion and public opinion surveys, we also try to introduce some key topics to the process of actual public opinion surveys. In addition to theory, students' visiting skills and related investigation experience are also trained to cultivate independent planning investigation and research cases as the final teaching goal.
本課程目的在於說明三個主要內容，一是「民意」，其次是「調查」，第三是「民意調查」的整體意涵。本課程分為上下學期分別開設。本學期重點在於使同學瞭解何謂民意，並介紹當前廣為運用的民意調查的研究方法，並著重調查理論方面對於民意的形成與特質、蒐集民意的各種調查研究方式、問卷設計以及研究設計相關的概念，加以簡介。本課程為下學期民意調查實務課程的先修課程，修過本課程能修下學期的實務課。
The purpose of this course is to explain three main contents: one is "public opinion", the second is "investigation", and the third is the overall meaning of "public opinion survey". This course is divided into the upper and lower school periods and is set up separately. The focus of this school is to enable students to understand what public opinion is, and to introduce the current research methods of public opinion surveys that are widely used, and to focus on the various survey research methods, question paper design and research design related to the formation and characteristics of public opinion, the collection of public opinion. Concept, introduction. This course is a prerequisite course for the next public opinion survey practical course. After this course, you can take the next academic performance course.
陳陸輝 主 編 陳義彥、黃紀等合著，2016，民意調查研究，台北：五南。（最新版4版）
國立政治大學選舉研究中心/主編，2001，民意調查，（舊版）
上面二本原則上大致相同，後者為前者之延伸增修版，可以二擇 一。
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劉嘉薇，2016，臺灣民眾的媒體選擇與統獨立場，台北：五南。ISBN：9789571186382
游清鑫等著，2009，選舉預測，台北：五南。ISBN：9789571156149
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查爾斯．惠倫，2013，聰明學統計的13又½堂課：每個數據背後都有戲，搞懂 才能做出正確判斷，台北：先覺。
Thomas H. DAVENPORT, Jinho KIM原著，錢莉華譯，2015，輕鬆搞懂數字爆的料：不需 統計背景，也能練就數據解讀力。台北：天下文化。
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The above two principles are roughly the same, and the latter is an extended and revised version of the former, which can be divided into two parts.
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By Herbert Asher, Chen Shuhui, 2016, Reading and understanding folk tunes: Letting citizens transform folk tune experts (2nd edition), Taipei: Wunan. ISBN: 9789571190273
Written by Herbert Asher, Chen Luxiu, Liu Jiawei, Huang Xinhao, Zhang Rongming, 2008, Interpretation of public opinion surveys, Taipei: Wunan.
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| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 Midterm exam |
30 | 期中考試 |
| 期末考期末考 Final exam |
30 | 期末考試 |
| 課堂參與佔課堂參與佔 Class participation and occupation |
20 | 包含課堂問答、出缺席、指定作業成績在內 |
| 調查實習調查實習 Inquiry practice |
20 | 電話或面訪實習共二次，詳見教學平說明 |
