本課程設計是以介紹數位市場與網路產業的本質為主，讓學生了解網路產業與傳統產業的異同，以及廠商策略和經營模式、公共政策如何影響市場結構。在課程結束時，學生應該能夠使用經濟學的方法和模型，來進行網路產業的競爭與行為分析。希望學生藉由在課程中學習、分組討論、實證分析和研究報告，強化學生資料的分析能力。課程主題內容將涵蓋網路商品的訂價、雙邊市場與平台競爭、電信市場與管制、互聯網經濟等。

This course design focuses on introducing the essence of digital markets and online industries, allowing students to understand the differences between online industries and traditional industries, as well as how manufacturer strategies and business models and public policies affect the market structure. At the end of the course, students should be able to use economic methods and models to conduct competition and behavioral analysis of the Internet industry. We hope that students will enhance their analytical skills in students’ data by learning, grouping discussions, practical analysis and research reports in the course. The course theme content will cover the ordering of online products, dual-market and platform competition, telecom market and control, Internet economy, etc.

本課程設計是以介紹數位市場與網路產業的本質為主，讓學生了解網路產業與傳統產
業的異同，以及廠商策略和經營模式、公共政策如何影響市場結構。在課程結束時，
學生應該能夠使用經濟學的方法和模型，來進行網路產業的競爭與行為分析。希望學
生藉由在課程中學習、分組討論、實證分析和研究報告，強化學生資料的分析能力。

This course design focuses on introducing the essence of digital markets and online industries, allowing students to understand online industries and traditional industries
The differences in industries, as well as how manufacturer strategies and business models and public policies affect the market structure. At the end of the course,
Students should be able to use economic methods and models to conduct competition and behavioral analysis of online industries. Hope to learn
Students enhance their analytical skills in students' data by learning, grouping discussions, practical analysis and research reports in the course.

1. Oz Shy, 2001, The Economics of Network Industries, Cambridge University Press.
2. 國內外相關期刊文獻。

1. Oz Shy, 2001, The Economics of Network Industries, Cambridge University Press.
2. Domestic and foreign related journals.