本課程設計是以介紹數位市場與網路產業的本質為主，讓學生了解網路產業與傳統產業的異同，以及廠商策略和經營模式、公共政策如何影響市場結構。在課程結束時，學生應該能夠使用經濟學的方法和模型，來進行網路產業的競爭與行為分析。希望學生藉由在課程中學習、分組討論、實證分析和研究報告，強化學生資料的分析能力。課程主題內容將涵蓋網路商品的訂價、雙邊市場與平台競爭、電信市場與管制、互聯網經濟等。This course is designed to mainly introduce the nature of the digital market and the Internet industry, allowing students to understand the similarities and differences between the Internet industry and traditional industries, as well as how manufacturer strategies and business models, and public policies affect the market structure. By the end of the course, students should be able to use economic methods and models to analyze competition and behavior in the Internet industry. It is hoped that students can strengthen their data analysis skills through learning, group discussions, empirical analysis and research reports in the course. The course topics will cover online product pricing, two-sided markets and platform competition, telecommunications market and regulation, Internet economy, etc.
本課程設計是以介紹數位市場與網路產業的本質為主，讓學生了解網路產業與傳統產
業的異同，以及廠商策略和經營模式、公共政策如何影響市場結構。在課程結束時，
學生應該能夠使用經濟學的方法和模型，來進行網路產業的競爭與行為分析。希望學
生藉由在課程中學習、分組討論、實證分析和研究報告，強化學生資料的分析能力。
This course is designed to introduce the nature of the digital market and the Internet industry, allowing students to understand the Internet industry and traditional industries.
The similarities and differences of the industry, as well as how manufacturers’ strategies, business models, and public policies affect the market structure. At the end of the course,
Students should be able to use economic methods and models to analyze competition and behavior in the Internet industry. Hope to learn
Students strengthen their data analysis skills through learning, group discussions, empirical analysis and research reports in the course.
1. Oz Shy, 2001, The Economics of Network Industries, Cambridge University Press.
2. 國內外相關期刊文獻。
1. Oz Shy, 2001, The Economics of Network Industries, Cambridge University Press.
2. Relevant journals and documents at home and abroad.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與課堂參與 class participation |
30 | 日後可能視情況調整比例分配 |
| 書面報告書面報告 written report |
35 | 日後可能視情況調整比例分配 |
| 期末口頭報告期末口頭報告 Final oral report |
35 | 日後可能視情況調整比例分配 |
