This course aims for a broad understanding of economic theories and views concerning consumers’ perspectives, behaviors and decision processes, and their connections to the advance of information technology. Topics covered will include consumer behaviors, consumer theories and models, consumer decision making, marketing strategies, and the economics of information technology.
The instructor will utilize lecture and reading assignments to help students develop an understanding of information technology and consumer economics and the trends and issues in consumer economy. Students will be encouraged to think and engage into the real-world problems as they relate to everyday life, through discussion sessions and problem solving activities. Throughout the course, students will be trained to apply a formal research method, such as surveys, data analysis, and quantitative approach, to investigate backgrounds, relationships, strategies or policies of a manageable research question.
This course aims for a broad understanding of economic theories and views concerning consumers' perspectives, behaviors and decision processes, and their connections to the advance of information technology. Topics covered will include consumer behaviors, consumer theories and models, consumer decision making, marketing strategies , and the economics of information technology.
The instructor will utilize lecture and reading assignments to help students develop an understanding of information technology and consumer economics and the trends and issues in consumer economy. Students will be encouraged to think and engage into the real-world problems as they relate to everyday life, through discussion sessions and problem solving activities. Throughout the course, students will be trained to apply a formal research method, such as surveys, data analysis, and quantitative approach, to investigate backgrounds, relationships, strategies or policies of a manageable research question.
This course aims for a broad understanding of economic theories and views concerning consumers’ perspectives, behaviors and decision processes, and their connections to the advance of information technology. Topics covered will include consumer behaviors, consumer theories and models, consumer decision making, marketing strategies, sharing economy, subscription economy, and the economics of information technology. Throughout the course, students will be trained to apply qualitative and quantitative research methods, such as descriptive analysis and regression estimation approach, to investigate backgrounds, relationships, strategies or policies of a manageable research question on a topic in consumer economics and information technology.
This course aims for a broad understanding of economic theories and views concerning consumers' perspectives, behaviors and decision processes, and their connections to the advance of information technology. Topics covered will include consumer behaviors, consumer theories and models, consumer decision making, marketing strategies , sharing economy, subscription economy, and the economics of information technology. Throughout the course, students will be trained to apply qualitative and quantitative research methods, such as descriptive analysis and regression estimation approach, to investigate backgrounds, relationships, strategies or policies of a manageable research question on a topic in consumer economics and information technology.
Consumer Economics: Issues and Behaviors (by Elizabeth B. Goldsmith)
Economics of Information Technology (by Hal R. Varian)
Subscribed: Why the Subscription Model Will Be Your Company’s Future –and What to Do About It, Tien Tzuoand Gabe Weisert (訂閱經濟，吳凱琳譯ISBN:978-986-398-425-2)
Consumer Economics: Issues and Behaviors (by Elizabeth B. Goldsmith)
Economics of Information Technology (by Hal R. Varian)
Subscribed: Why the Subscription Model Will Be Your Company’s Future –and What to Do About It, Tien Tzuoand Gabe Weisert (Subscription Economy, translated by Wu Kailin ISBN: 978-986-398-425-2)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Class Participation and DiscussionClass Participation and Discussion class participation and discussion |
30 | |
| PresentationsPresentations presentations |
40 | |
| Final Term PaperFinal Term Paper final term paper |
30 |
