Home
資訊管理學系
course information of 109 - 1 | 1637 e-Commerce and Internet Marketing(電子商務與網路行銷)

1637 - 電子商務與網路行銷 e-Commerce and Internet Marketing


教育目標 Course Target

讓學生了解電子商務的理論、類型、應用和發展,能撰寫電子商務網站的建置計畫;並學習網路行銷的專業知識,以應用在電子商務的商品銷售上Let students understand the theory, types, applications and development of e-commerce, and be able to write e-commerce website construction plans; and learn professional knowledge of online marketing to apply it to e-commerce product sales


課程概述 Course Description

網際網路的廣泛使用下,商業活動、教育文化及生活應用等層面已深受影響。本課程結合理論發展與實務應用,期能使學生具備在e世代中應具有之能力。
With the widespread use of the Internet, commercial activities, education, culture, and daily life applications have been deeply affected. This course combines theoretical development and practical application, hoping to equip students with the capabilities they should have in the e-generation.


參考書目 Reference Books

上課時宣布
announced during class


評分方式 Grading

評分項目 Grading Method 配分比例 Grading percentage 說明 Description
期中考期中考
midterm exam
35 open book
期末考期末考
final exam
35 open book
作業作業
Homework
10
期末報告期末報告
Final report
20

授課大綱 Course Plan

Click here to open the course plan. Course Plan
交換生/外籍生選課登記 - 請點選下方按鈕加入登記清單,再等候任課教師審核。
Add this class to your wishlist by click the button below.
請先登入才能進行選課登記 Please login first


相似課程 Related Course

很抱歉,沒有符合條件的課程。 Sorry , no courses found.

Course Information

Description

學分 Credit:3-0
上課時間 Course Time:Monday/6,7,8[M103]
授課教師 Teacher:張育仁
修課班級 Class:資管系2
選課備註 Memo:
授課大綱 Course Plan: Open

選課狀態 Attendance

There're now 60 person in the class.
目前選課人數為 60 人。

請先登入才能進行選課登記 Please login first