網路是全世界最大的市場，但大多數同學並無網路店舖經營的實務經驗，以及網路行銷整合應用的管道。在社群網路革命興起後，各式各樣的網路開店創業模式與網路行銷技巧包羅萬象。本課程從「個案」、「理論」、與「實務」多元面向，逐步解說網路行銷秘訣，講授如何利用電子商務的特性，在網路進行交易，並瞭解各種網路行銷方法及剖析其優劣，使同學了解在數位時代下網路或手機等新媒體的影響力。The Internet is the largest market in the world, but most students do not have practical experience in operating online stores or the channels for integrated application of online marketing. After the rise of the social network revolution, a variety of online store business models and online marketing techniques have emerged. This course will gradually explain the secrets of Internet marketing from the multiple aspects of "cases", "theory" and "practical", teach how to use the characteristics of e-commerce to conduct transactions on the Internet, and understand various Internet marketing methods and analyze their advantages and disadvantages. , to enable students to understand the influence of new media such as the Internet or mobile phones in the digital era.
自編教材
Self-edited teaching materials
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂作業課堂作業 Classwork |
30 | 資料搜集與電腦實 |
| 課堂討論課堂討論 Class discussion |
30 | 含出缺席 |
| 學期報告學期報告 term report |
40 | 團體報告 |
