網路是全世界最大的市場，但大多數同學並無網路店舖經營的實務經驗，以及網路行銷整合應用的管道。在社群網路革命興起後，各式各樣的網路開店創業模式與網路行銷技巧包羅萬象。本課程從「個案」、「理論」、與「實務」多元面向，逐步解說網路行銷秘訣，講授如何利用電子商務的特性，在網路進行交易，並瞭解各種網路行銷方法及剖析其優劣，使同學了解在數位時代下網路或手機等新媒體的影響力。The Internet is the largest market in the world, but most students do not have the practical experience of online store management and the pipeline of integrated online marketing applications. After the social network revolution began, various online store opening models and online marketing skills have been a symbol of the phenomenon. This course gradually explains the secrets of online marketing from a diverse perspective of "case", "theory", and "reality", and teaches how to use the characteristics of e-commerce to trade online, and understands various online marketing methods and analyzes their advantages and disadvantages , so that students can understand the influence of new media such as the Internet or mobile phone in the digital era.
自編教材
Self-edited textbooks
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂作業課堂作業 Classroom Works |
30 | 資料搜集與電腦實 |
| 課堂討論課堂討論 Class discussion |
30 | 含出缺席 |
| 學期報告學期報告 Study period report |
40 | 團體報告 |
