課程中培養學生具備智慧零售所需相關基礎觀念。虛實整合資源進而瞭解智慧零售發展趨勢與挑戰，消費者可直接跟廠商進行多通路平台消費，可預見未來零售與物流工作流程將面臨顛覆性轉變，消費者在購物前、購物中、購物後進行大數據分析可精準預測消費者行為模式，培養未來零售業人才。課程內容涵蓋智慧零售概論、商圈門市管理實務，以及門市營運管理企劃實作。授課教師與業師針對課程規劃定期回饋檢討修正並進行課程調整，期能獲得良好成效，讓學生能夠更容易從本課程中獲得智慧零售人才所需之管理知識及應用，進一步培養相關智慧零售人才。The course cultivates students' basic concepts related to smart retail. Integrate virtual and real resources to understand the development trends and challenges of smart retail. Consumers can directly consume with manufacturers on multi-channel platforms. It is foreseeable that the retail and logistics workflow will face disruptive changes in the future. Consumers will conduct shopping before, during and after shopping. Big data analysis can accurately predict consumer behavior patterns and cultivate future retail industry talents. The course content covers an introduction to smart retail, business district store management practices, and store operation management planning implementation. The teaching teachers and practitioners will regularly review and revise the course planning and make course adjustments, hoping to achieve good results, so that students can more easily obtain the management knowledge and applications required for smart retail talents from this course, and further cultivate relevant smart retail talents.
自編教材
Self-edited teaching materials
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 上課參與、出席上課參與、出席 Participate in class, attend class |
25 | 上課參與包括上課提問以及與老師的互動 |
| 期中報告期中報告 interim report |
30 | 小組報告的成績、小組對其他報告組別的評析 |
| 期末報告期末報告 Final report |
40 | 小組報告的成績、小組對其他報告組別的評析 |
| 個人報告個人報告 personal report |
5 | 個人在小組團隊以及上課的學習心得總結 |
