1231 - 智慧零售
Smart Retailing
教育目標 Course Target
課程中培養學生具備智慧零售所需相關基礎觀念。虛實整合資源進而瞭解智慧零售發展趨勢與挑戰，消費者可直接跟廠商進行多通路平台消費，可預見未來零售與物流工作流程將面臨顛覆性轉變，消費者在購物前、購物中、購物後進行大數據分析可精準預測消費者行為模式，培養未來零售業人才。課程內容涵蓋智慧零售概論、商圈門市管理實務，以及門市營運管理企劃實作。授課教師與業師針對課程規劃定期回饋檢討修正並進行課程調整，期能獲得良好成效，讓學生能夠更容易從本課程中獲得智慧零售人才所需之管理知識及應用，進一步培養相關智慧零售人才。
During the course, students should have basic concepts required for smart retail. Virtually integrate resources to understand the development trends and challenges of smart retail. Consumers can directly conduct multi-channel platform consumption with manufacturers, and can predict the trend of future retail and logistics workflows. Consumers conduct large-scale data analysis before, during and after shopping can accurately predict consumer behavior patterns and cultivate future retail talents. The course content covers smart retail overview, business district and door management practices, and door management enterprise implementations. The teacher and the teacher regularly review and revise the course plan and adjust the course, so that good results can be achieved in the future, so that students can more easily obtain the management knowledge and applications required by smart retail talents from this course, and further cultivate relevant smart retail talents.
參考書目 Reference Books
自編教材
Self-edited textbooks
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
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上課參與、出席 Participate in class and attend |
25 | 上課參與包括上課提問以及與老師的互動 |
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期中報告 Midterm Report |
30 | 小組報告的成績、小組對其他報告組別的評析 |
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期末報告 Final report |
40 | 小組報告的成績、小組對其他報告組別的評析 |
|
個人報告 Personal Report |
5 | 個人在小組團隊以及上課的學習心得總結 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1231
- 學分 Credit: 3-0
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上課時間 Course Time:Thursday/6,7,8[M228]
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授課教師 Teacher:黃延聰/謝佩珊
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修課班級 Class:共選修4 (企管系開)
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選課備註 Memo:參加此課程培訓者，大四下有機會參與相關產業實習甄選。
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