1223 - 經營決策分析
Business Decision Analysis
教育目標 Course Target
決策是企業管理者的核心能耐,如決策不當儘管差之毫釐,卻有可能失之千里,喪失經營良機。美國名校Standford大學將決策分析方法列入必修課程之一,可見其重要性。本課程可以讓企管學生學習決策的方法,以利於日後身為管理者或幕僚者能作正確的決策分析,以提供決策者的參考,進而能創造有效益的企業價值。
本課程主要是介紹量化方法,尤以賓州大學Saaty教授所開發的AHP、ANP為主,再佐以Supper Decision 軟體或Expert Choice軟體與Excel的使用,讓學生增強決策分析技能,增加東海企管系日後就業的競爭強項。決策是企業管理者的核心能耐,如決策不當儘管差之毫釐,卻有可能失之千里,喪失經營良機。美國名校Standford大學將決策分析方法列入必修課程之一,可見其重要性。本課程可以讓企管學生學習決策的方法,以利於日後身為管理者或幕僚者能作正確的決策分析,以提供決策者的參考,進而能創造有效益的企業價值。
Decision-making is the core ability of business managers. Improper decision-making, even if it is just a tiny bit wrong, may lead to a huge loss of business opportunities. Standford University, a prestigious school in the United States, has included decision analysis methods as one of its required courses, which shows its importance. This course allows business management students to learn decision-making methods, so that managers or staff can make correct decision-making analysis in the future, provide reference for decision-makers, and thereby create effective corporate value.
This course mainly introduces quantitative methods, especially AHP and ANP developed by Professor Saaty of the University of Pennsylvania. It is also supported by the use of Supper Decision software or Expert Choice software and Excel, allowing students to enhance their decision-making analysis skills and increase the competitive strengths of Donghai Business Management Department in future employment. Decision-making is the core ability of business managers. Improper decision-making, even if it is just a tiny bit wrong, may lead to a huge loss of business opportunities. Standford University, a prestigious school in the United States, has included decision analysis methods as one of its required courses, which shows its importance. This course allows business management students to learn decision-making methods, so that managers or staff can make correct decision-making analysis in the future, provide reference for decision-makers, and thereby create effective corporate value.
參考書目 Reference Books
決策方法與應用 陳耀茂教授 鼎茂圖書
Decision-making methods and applications Professor Chen Yaomao Dingmao Books
評分方式 Grading
評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
---|---|---|
平時成績 usual results |
40 | |
期中考 midterm exam |
30 | |
期末考 final exam |
30 |
授課大綱 Course Plan
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1223
- 學分 Credit: 3-0
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上課時間 Course Time:Monday/6,7,8[M024]
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授課教師 Teacher:陳耀茂
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修課班級 Class:企管系3,4
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