1221 - 行銷通路管理實務
Marketing Channels Management
教育目標 Course Target
本課程期藉由行銷理論的學習，輔以實務個案的研究，幫助學習者能瞭解何謂個案討論及應用於行銷及管理之相關議題，進一步幫助學習者培養更人性化的行銷管理及以實務的思維來處理行銷內外部相關課題，配合市場上現況如社群行銷網紅議題等由市場實務面來學習行銷的手法。
This course uses the study of marketing theory, supplemented by the study of practical cases, to help learners understand what case discussions are and related issues applied to marketing and management. It will further help learners develop more humane marketing management and use practical thinking to deal with internal and external marketing-related issues, and learn marketing techniques from the practical side of the market in line with the current market situation, such as social marketing internet celebrity issues.
參考書目 Reference Books
第五項修練，天下雜誌。
The fifth training, Tianxia Magazine.
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
平時參與 Participate in daily life |
20 | |
|
期末報告 Final report |
40 | |
|
期末考 final exam |
40 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1221
- 學分 Credit: 3-0
-
上課時間 Course Time:Friday/6,7,8[M123]
-
授課教師 Teacher:李正賢
-
修課班級 Class:企管系3,4
-
選課備註 Memo:先修：行銷管理
交換生/外籍生選課登記
請點選上方按鈕加入登記清單，再等候任課教師審核。
Add this class to your wishlist by clicking the button above.