1221 - 行銷通路管理實務
Marketing Channels Management
教育目標 Course Target
本課程期藉由行銷理論的學習，輔以實務個案的研究，幫助學習者能瞭解何謂個案討論及應用於行銷及管理之相關議題，進一步幫助學習者培養更人性化的行銷管理及以實務的思維來處理行銷內外部相關課題，配合市場上現況如社群行銷網紅議題等由市場實務面來學習行銷的手法。
This course uses marketing theory learning to study practical cases to help learners understand what case discussions and related issues are applied to marketing and management, and further help learners cultivate more humane marketing management and handle relevant issues within and outside marketing with practical thinking, and cooperate with market conditions such as social marketing network red questions to learn marketing methods from the market.
參考書目 Reference Books
第五項修練，天下雜誌。
The fifth practice is the world's magazine.
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
平時參與 Regularly participate |
20 | |
|
期末報告 Final report |
40 | |
|
期末考 Final exam |
40 |
授課大綱 Course Plan
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相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1221
- 學分 Credit: 3-0
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上課時間 Course Time:Friday/6,7,8[M123]
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授課教師 Teacher:李正賢
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修課班級 Class:企管系3,4
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選課備註 Memo:先修：行銷管理
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