本課程期藉由行銷理論的學習，輔以實務個案的研究，幫助學習者能瞭解何謂個案討論及應用於行銷及管理之相關議題，進一步幫助學習者培養更人性化的行銷管理及以實務的思維來處理行銷內外部相關課題，配合市場上現況如社群行銷網紅議題等由市場實務面來學習行銷的手法。This course uses the study of marketing theory, supplemented by the study of practical cases, to help learners understand what case discussions are and related issues applied to marketing and management, and further help learners develop more humane marketing management and practical Thinking to deal with internal and external issues related to marketing, and learn marketing techniques from the practical side of the market in line with the current market situation, such as social marketing and Internet celebrity issues.
第五項修練，天下雜誌。
The fifth training, Tianxia Magazine.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時參與平時參與 Participate in daily life |
20 | |
| 期末報告期末報告 Final report |
40 | |
| 期末考期末考 final exam |
40 |
