值此國際化與自由化之知識經濟時代，良好的英語能力與紮實的企管知識，是現代企管人保持競爭優勢的關鍵核心能力。本課程將閱讀一系列的英文管理文章，學習有關市場、產品、財經、與策略…等最新企業發展與管理新知。同學應對自己有高度期許，勇於接受挑戰，並能持之以恆。In this era of internationalization and liberalization, good English skills and practical business management knowledge are the key core capabilities of modern business managers to maintain competitive advantages. This course will read a series of English management articles to learn the latest corporate development and management knowledge about markets, products, finances, and strategies. Students should have high expectations for themselves, be brave enough to accept challenges, and be able to persevere.
本課程旨在提升和強化同學的企業管理英文，
藉由英文教本“English for Life and Work”，學習生活和工作上常用的簡單英文（包括聽、說、讀、寫）。
接下來，本課程會導讀一本有關管理的全球暢銷書“Business Model Generation”，讓同學有機會以第一手的方式瞭解企業模式的意義、組成與變革。
此外，每週上課會提供摘自華爾街日報（WSJ）之講義，介紹全球各地企業的最新發展與動態。
綜上所述，本課程有學習英文，瞭解企業模式和掌握企業新知的三大功能。
This course aims to enhance and enhance the English language of corporate management of classmates.
Through the English teaching book "English for Life and Work", we learn simple English commonly used in life and work (including listening, speaking, reading, and writing).
Next, this course will guide a global marketing book about management, "Business Model Generation", so that students can have the opportunity to understand the meaning, composition and changes of the enterprise model in a first-hand way.
In addition, the weekly lectures are excerpted from the WSJ, introducing the latest developments and trends of companies around the world.
As mentioned above, this course has three major functions: learning English, understanding the enterprise model and mastering new corporate knowledge.
1) Harvard Business Review
2) Sloan Management Review
3) The Asian Wall Street Journal
4) The Economist
1) Harvard business review
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Mid-term examMid-term exam mid-term exam |
30 | |
| Final examFinal exam final exam |
40 | |
| Attendance and presentationAttendance and presentation attendance and presentation |
30 |
