1.培養同學溝通能力及問題分析解決能力
2.培養團隊合作能力
3.運用社群媒體(social media)進行溝通或顧客關係經營
4.善用各種數位行銷工具，培養數位應用與創新能力1. Cultivate students’ communication skills and problem analysis and solving skills
2. Cultivate teamwork skills
3. Use social media for communication or customer relationship management
4. Make good use of various digital marketing tools and cultivate digital application and innovation capabilities
行銷相關書籍
Marketing related books
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中專題進度報告期中專題進度報告 Mid-term progress report |
20 | |
| 專題成果發表專題成果發表 Publication of special topic results |
40 | |
| 專題參與度專題參與度 topic participation |
40 |
