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企業管理學系
course information of 109 - 1 | 1177 Introduction to Business(企業概論)

1177 - 企業概論 Introduction to Business


教育目標 Course Target

- 本課程作為商管領域的入門課程,旨在協助學生了解管理的本質與內涵,以及企業運作的功能與流程,以及全球化、創新創業、企業社會責任…等重要的當代管理課題 - 強化團隊合作與溝通能力 - 培養獨立思考及意見表達能力- This course is an entry-level course in the business management field. It aims to help students understand the nature and connotation of management, the functions and processes of corporate operations, as well as important contemporary management topics such as globalization, innovation and enterprise social responsibility... - Strengthen team cooperation and communication capabilities - Cultivate independent thinking and express opinions


課程概述 Course Description

企業概論是指針對現代企業的本質、企業面臨的環境、企業內部各功能的運作、以及企業組織的管理,進行廣泛性的介紹。本課程目的是要讓初次學習企業的學生,對企業的運作與管理具有一個概括性的認識。具體而言,是要讓學生能夠: 1.建立企業管理的基本概念。 2.認識企業的本質與責任。 3.瞭解企業的外部環境及其對企業之影響。 4.認識企業內部功能運作與管理。 5.培養觀察與分析企業活動的能力。 本課將以教師課堂講授、實例討論、與企業報告等方式,達到上述目標。希望修課同學對企業產生一個概括性的認識,做為往後學習企業內各功能活動管理專業知識與技能的基礎。
Enterprise Profile refers to a broad introduction to the nature of modern enterprises, the environment of the enterprise, the operation of various functions within the enterprise, and the management of enterprise organizations. The purpose of this course is to allow students who are learning from the enterprise for the first time to have a general understanding of the operation and management of the enterprise. Specifically, it is to enable students to: 1. Establish the basic concept of enterprise management. 2. Aware of the essence and responsibility of the enterprise. 3. Understand the external environment of the enterprise and its impact on the enterprise. 4. Understand the operation and management of the internal functions of the enterprise. 5. Cultivate the ability to observe and analyze corporate activities. This course will achieve the above goals through teacher class lectures, example discussions, and corporate reports. I hope that students in the course will have a general understanding of the company and will be the basis for learning professional knowledge and skills in the management of various functional activities in the company in the future.


參考書目 Reference Books

R. J. Ebert & R. W. Griffin《Business Essentials》10th edition, Pearson Edition(華泰書局代理)
R. J. Ebert dan R. W. Griffin《Business Essentials》10th edition, Pearson Edition (Agent from Huatai Books Bureau)


評分方式 Grading

評分項目 Grading Method 配分比例 Grading percentage 說明 Description
個人作業個人作業
Personal action
20
出席與參與出席與參與
Attend and participate
10
期中考期中考
Midterm exam
20
期末報告期末報告
Final report
30
期末考期末考
Final exam
20

授課大綱 Course Plan

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相似課程 Related Course

必修-1173 Introduction to Business / 企業概論 (企管系1A,授課教師:張譽騰,四/6,7,8[M135])
必修-1181 Introduction to Business / 企業概論 (企管系1C,授課教師:吳祉芸,四/6,7,8[M218])

Course Information

Description

學分 Credit:3-0
上課時間 Course Time:Tuesday/6,7,8[M135]
授課教師 Teacher:黃櫻美
修課班級 Class:企管系1B
選課備註 Memo:
授課大綱 Course Plan: Open

選課狀態 Attendance

There're now 66 person in the class.
目前選課人數為 66 人。

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