一、瞭解行銷的基本理論與實務。
二、探討運動與休閒行銷之專業知能。
三、學習行銷討論與分析概念
四、了解健康與運動休閒的行銷現況與趨勢1. Understand the basic theories and practices of marketing.
2. Explore the professional knowledge of sports and leisure marketing.
3. Learn the concepts of marketing discussion and analysis
4. Understand the current marketing status and trends of health, sports and leisure
•鄭志富、蕭嘉惠、陳美燕、呂宛蓁、黃蕙娟、廖柏雅譯 (2010)。運動行銷學。臺北市：麥格羅希爾。
•徐揚 (2016)。運動行銷學 (二版)。臺中市：華格納。
•潘明珠等 (2015)。休閒行銷管理學 (二版)。臺中市：華格納。
•黃煜（2008）。運動行銷學 (二版)。臺北市：華都文化。
•運動行銷學相關學術期刊，如Sport Marketing Quarterly、Journal of Marketing、Journal of Marketing Management、Journal of Consumer Research、Journal of Sport Management、European Sport Management Quarterly、大專體育學刊、體育學報、臺灣體育運動管理學報等。
•教師自編教材。
•Translated by Zheng Zhifu, Xiao Jiahui, Chen Meiyan, Lu Wanzhen, Huang Huijuan and Liao Baiya (2010). Sports Marketing. Taipei: McGraw-Hill.
•Xu Yang (2016). Sports Marketing (2nd ed.). Taichung: Wagner.
•Pan Mingzhu et al. (2015). Leisure Marketing Management (2nd ed.). Taichung: Wagner.
•Huang Yu (2008). Sports Marketing (2nd ed.). Taipei City: Huadu Culture.
•Academic journals related to sports marketing, such as Sport Marketing Quarterly, Journal of Marketing, Journal of Marketing Management, Journal of Consumer Research, Journal of Sport Management, European Sport Management Quarterly, College Sports Journal, Journal of Physical Education, and Journal of Taiwan Sports Management wait.
•Teachers compile their own teaching materials.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 midterm exam |
20 | |
| 分組報告與作業分組報告與作業 Group reports and assignments |
50 | |
| 出席與課程參與出席與課程參與 Attendance and course participation |
30 |
