本課程以落實場域中產品與消費心理魅力之調查。首先從探討產品所帶來的消費心理的本質，到掌握消費心理要因的方法論，進而透過實際案例的介紹來了解商品開發設計的技術，並利用方法論針對具特色之生活達人進行調查，並將所得之產品消費心理因子轉化於設計提案。本課程不只是「以人為本」，更本著以「仁」為本，讓學生深入接觸生活達人的生活與價值觀，藉此提高設計師的敏銳度，以及發現一般人所不知道的具價值的生活樣態。This course aims to investigate the psychological charm of products and consumers in the field. First, we start by exploring the nature of consumer psychology brought about by products, to master the methodology of consumer psychology factors, and then through the introduction of actual cases to understand the technology of product development and design, and use the methodology to conduct surveys on unique lifestyle experts, and summarize the findings The psychological factors of product consumption are transformed into design proposals. This course is not only "people-oriented", but also based on "benevolence", allowing students to have in-depth contact with the lives and values of life masters, thereby improving the sensitivity of designers and discovering valuable ways of life that ordinary people do not know. state.
產品設計除了造形、色彩、質感與紋路來吸引消費者所購買，在產品設計的階段可掌握消費者心理所期盼之產品，亦是重要的課題之一。本課程經由老師的導引藉由目前生活週遭產品如何掌握消費心理進入探討，找出消費者心理所期望之設計，進而重新設計產品或是規劃新產品來因應市場需求。學生藉由案例探討來掌握目前消費心理動向，並設計出一款因應消費者心理需求之產品。
In addition to the shape, color, texture and texture of product design to attract consumers to buy, it is also one of the important topics to grasp the psychological expectations of consumers in the product design stage. Under the guidance of the teacher, this course will explore how to grasp consumer psychology through the current products around our lives, find out the designs expected by consumer psychology, and then redesign products or plan new products to meet market demand. Students use case studies to understand current consumer psychology trends and design a product that responds to consumers' psychological needs.
1.魅力工學研究 海文堂出版。
2.Eric Arnould, Linda Price, and George Zinkhan (2002), Consumers, 2e, by McGraw-Hill Companies, Inc.
3.多變量分析，黃俊英，中國經濟企業研究所，2000。
4.SPSS統計應用實務，吳明隆，松崗，2001。
5.個人講義。
6.劉錦秀,江裕真譯(大前研一著,2006), 2006, M 型社會, 商周出版(城邦文化)
7.高子梅譯( Joel A. Barker and Scott W. Erickson 著,2005), 2006, 預見五種未來科技, 臉譜出版(城邦文化)
8.唐錦超譯( Everett M. Rogers 著, 2003), 2006, 創新的擴散, 遠流出版
9.張美惠譯(Alvin and Heidi Toffler著,2006), 2007, 財富革命 Wealth 3.0, 時報出版
10.陳佳伶譯( Richard Layard 著,2005), 2006, 快樂經濟學, 經濟新潮社出版
11.J. Paul Peter and Jerry C. Olson (2007), Consumer Behavior and Marketing Strategy, 8e, by McGraw-Hill Companies, Inc. [ 祝道松、洪晨桓、陳俋綱譯，消費者行為，第八版，滄海書局 ]
12.廖淑伶 (2007), 消費者行為-理論與實務, 前程文化事業有限公司
1. Charming Engineering Research Published by Haiwendo.
2. Eric Arnould, Linda Price, and George Zinkhan (2002), Consumers, 2e, by McGraw-Hill Companies, Inc.
3. Multivariate analysis, Huang Junying, China Economic and Enterprise Research Institute, 2000.
4.SPSS statistical application practice, Wu Minglong, Songgang, 2001.
5. Personal handouts.
6. Liu Jinxiu, translated by Jiang Yuzhen (written by Ohmae Kenichi, 2006), 2006, M-shaped society, Shang and Zhou Publishing House (city-state culture)
7. Translated by Gao Zimei (written by Joel A. Barker and Scott W. Erickson, 2005), 2006, Foreseeing Five Future Technologies, Facebook Publishing (City-State Culture)
8. Translated by Tang Jinchao (written by Everett M. Rogers, 2003), 2006, Diffusion of Innovation, Yuanliu Publishing
9. Translated by Zhang Meihui (written by Alvin and Heidi Toffler, 2006), 2007, Wealth 3.0, published by The Times
10. Translated by Chen Jialing (written by Richard Layard, 2005), 2006, Happy Economics, published by Economic New Trends Press
11.J. Paul Peter and Jerry C. Olson (2007), Consumer Behavior and Marketing Strategy, 8e, by McGraw-Hill Companies, Inc. [Translated by Zhu Daosong, Hong Chenhuan, and Chen Yugang, Consumer Behavior, 8th Edition, Canghai Book Company]
12.Liao Shuling (2007), Consumer Behavior-Theory and Practice, Qiancheng Cultural Industry Co., Ltd.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課程參與課程參與 course participation |
20 | |
| 出席率出席率 Attendance |
20 | |
| 第一次報告第一次報告 first report |
20 |
