本課程以創意經濟為基底的餐旅產業結合文化，兼具餐旅觀光價值與跨領域之整合，讓學生有在地文化及全球性市場為深層思考方向。

This course is based on creative economy and combines the cultural integration of restaurant and tourism tourism value and cross-regional integration, allowing students to have a deep thinking direction for local culture and global markets.

The cultural and creative industries have been seen to become increasingly important to economic especially in hospitality of Taiwan. In the fast changing market, is challenged by a number of important issues. It must take advantage of its own strengths to re-organize the industrial chain, create demands and formulate marketing strategy through multi-disciplinary cooperation. The module of hospitality for cultural and creative industry focuses on how the hospitality sector itself is understood and functions in practice. However, the aim of this module are 1) to examine the application of marketing theory to cultural hospitality industries 2) to introduce and explore the significance of hospitality marketing, 3) to analyze the role of marketing in the public, private and non-profit sectors of cultural industries 4) to provide an understanding of the tools and techniques required to design a marketing plan in the cultural hospitality sector, 5) to develop an understanding of the cultural industries audiences. This module will help student to develop a better understanding of the cultural industry, both conceptually and empirically and in organizational, spatial and historical terms. Students will obtain the knowledge of key concepts and theoretical models of culture and creative in hospitality after completion this course.

The cultural and creative industries have been seen to become increasingly important to economic especially in hospitality of Taiwan. In the fast changing market, is challenged by a number of important issues. It must take advantage of its own strengths to re-organize the industrial chain, create demands and formula marketing strategy through multi-disciplinary cooperation. The module of hospitality for cultural and creative industry focuss on how the hospitality sector itself is understand and functions in practice. However, the aim of this module are 1) to examine the application of marketing theory to cultural hospitality industries 2) to introduce and explore the significance of hospitality marketing, 3) to analyze the role of marketing in the public, private and non-profit sectors of cultural industries 4) to provide an understanding of the tools and techniques required to design a marketing plan in the cultural hospitality sector, 5) to develop an understanding of the cultural industries audiences. This module will help student to develop a better understanding of the cultural industry, both conceptually and empirically and in organizational, spatial and historical terms. Students will obtain the knowledge of key concepts and theoretical models of culture and creative in hospitality after completion this course.

課堂中提供PPT 檔及網路連結

PPT files and network connections are provided in the classroom