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course information of 108 - 2 | 6083 Rationale Business Decision Making(有道理的企業決策)

6083 - 有道理的企業決策 Rationale Business Decision Making


教育目標 Course Target

《教學目標》 在《從 A 到 A+》這本書中提到:多數的企業都不是因為受到機會太少所苦,而是不知如何在 眾多機會中作出正確選擇而敗亡。本課程的目標乃是藉由個案的研討以及管理工具的練習,幫助決 策者了解如何做出有效的決策。課程設計的目的是讓學生學習下列的議題: 【決策的建構及分析】 決策之所以困難是因為我們不知道如何找問題,如何框架問題,如何開始;它的複雜性往往是 因為我們不知道怎麼分析,所以決策可能就成為㇐種賭博。在本課程中,會與同學討論決策的 基本架構,思考這些架構如何應用在實際的問題中。 【決策的選擇】 有可行方案您就會選了嗎?您確定選對了嗎?您所用的標準在哪裡?換了另㇐個角度,您的選 擇會不㇐樣嗎?您的決定跟您的目標㇐致嗎?這些都是決策上常見的問題。在本課程中會討論 決策者如何做出選擇,尤其是有效的選擇。 【避免踏入決策陷阱】 做決策不難,困難的是不做決策或是做錯決策。您常高估自己決策的成功機率,或是低估了自 己的決策分析能力嗎?您常對已經發生的過去,念念不忘而無法放手嗎?我們的情緒及思考習 慣處處留下了決策的陷阱給我們,您準備好挑戰自己了嗎? 【有效地使用決策工具】 《課程特色》 本課程是東海大學EMBA課程選修課程之㇐。為了提供學員最好的學習效果,上課方式將不是 傳統的獨角戲演出,而是藉由同學的參與而形成㇐種共鳴。老師不是本門課唯㇐的演員,角色更像是㇐個樂團的指揮,帶領同學㇐起共同演奏出美妙的旋律。因此這個學期的成果是否令人值得回味,端視所有同學們㇐同地參與及付出。本門課的特色如下: 1.參與式學習(participating learning) 個案式的教學以及所有人的參與是本門課基本的授課方式。在課程中,我們會期望看到每㇐位學員主動地參與、提問、回答。個人參與的程度將影響您在這門課的收獲,當然也包括您的成績。 2.實用的數量工具的學習與認識(practical learning of quantitative methods) 管理不應該只是概念,只是理論,只是框架,只是交付經驗與直覺。適當的數據分析,是良好決策過程的品質保證。在本課程中,我們會學習某些與決策相關的特定軟體與工具的使用,協助您在未來如何做好有效的決策。 3.多媒體式學習(multi-media assisting learning) 行萬里路勝讀萬卷書;如果行不了萬里路,至少可以多看點電影。在本門課中,我們將會以相關的電影作為我們部分的參考材料。請同學務必在課前完成相關影片的觀賞。 《課程結構及範圍》 本課程內容的設計,乃基於下列三大主軸,貫穿本學期之課程大綱。 主軸㇐-決策概論: 所謂行遠必自邇。本課程將讓同學從自己工作與生活中如何進行決策的反思開始,慢慢引導同學走入決策管理的領域當中。並透過個案與講演的方式,讓同學瞭解決策的本質以及在管理當中的意義,同時,也必須學習如何面對複雜決策的情況。 主軸二-決策分析: 工欲善其事,必先利其器。第二部份將介紹㇐些實際又必須的分析方法與工具。利用這些管理的工具與概念,以及處理數據的方式,讓決策不再只是空談,而是可以藉助邏輯科學的過程, 讓高階經理人,有解決跨領域的問題的能力。同時也會利用教學式的個案練習讓同學有最大的體驗,訓練同學決策分析的技巧。 主軸三-各類不同情境下之決策模式: 本課程的第三部分主要介紹比較特殊的決策情境,讓學員了解不同情境下決策的本質,對問題的認知,以及經理人決策的困難及可能的陷阱時,該如何自處。 簡單的決策可以在單憑經驗,交給小腦靠直覺完成,複雜的呢?如何處理面臨多個議題,以及上百種可能情況下的決擇?應該是考慮讓㇐些工具幫助您的時候。在本門課中,會帶領大家熟悉㇐些基本的工具提升您的決策品質及效率。 "Teaching Target" In the book "From A to A+", it is mentioned that most companies do not suffer because they have too few opportunities, but they do not know how to make correct choices among the many opportunities. The goal of this course is to help decision makers understand how to make effective decisions through research and practice of management tools. The purpose of course design is to allow students to learn the following questions: 【Construction and Analysis of Decisions】 The reason why decisions are difficult is that we don’t know how to find problems, how to frame problems, and how to start; its complexity is often because we don’t know how to analyze, decisions may become ㇐ a kind of gambling. In this course, we will discuss the basic structure of decisions with our classmates and think about how these structures can be applied to actual problems. 【Prevention choice】 Will you choose a feasible plan? Have you chosen the right one? Where are the standards you are using? After changing from another angle, will your choice be different? Is your decision related to your goal? These are common problems in decision making. During this course, we discuss how decision makers make choices, especially effective choices. 【Avoid entering the decision trap】 It is not difficult to make decisions, but the difficulty is not to make decisions or make wrong decisions. Do you often overestimate the chances of success of your decisions, or underestimate your decision analysis ability? Do you often think about the past that has happened and can't let go? Our sentiment and thinking left us with a trap of decision-making. Are you ready to challenge yourself? 【Effectively use decision tools】 Course Features This course is the EMBA course selection course at Donghai University. In order to provide the best learning effect for students, the coursework will not be a traditional single-person performance, but a common geese through the participation of classmates. The teacher is not the only actor in this class, and his role is more like a guide to a group, leading his classmates to play beautiful melodies together. Therefore, whether the results of this academic period are worth remembering is to view all students' participation and contributions. The features of this course are as follows: 1. Participating learning Case-based teaching and everyone's participation are the basic teaching methods of this school. During the course, we expect to see every student actively participate, ask and answer. The degree of personal participation will affect your earnings in this class, and of course your achievements. 2. Practical learning of quantitative methods Management should not be just a concept, just a theory, just a framework, just a delivery experience and intuition. Appropriate data analysis is a quality assurance for good decision-making processes. In this course, we learn the use of certain specific software and tools related to decisions to help you make effective decisions in the future. 3. Multi-media assisting learning If you can't walk thousands of miles, you can at least watch more movies. In this course, we will use relevant movies as reference material for our part. Students are advised to complete the viewing of the relevant videos before class. "Course Structure and Scope" The design of this course is based on the following three main axes, and it is best to go through the course of this course during this period. Main axis ㇐-Decision Overview: The so-called far-distance must be followed by oneself. This course will allow students to reflect on how to make decisions in their work and life, and slowly guide students into the field of decision management. And through case and lectures, students can understand the nature of decisions and the meaning in management. At the same time, they must also learn how to face complex decisions. Main axis 2-Decision Analysis: If you want to do a good job, you must first sharpen your tools. The second part will introduce some practical and necessary analytical methods and tools. Using these management tools and concepts, as well as ways to deal with data, makes decisions no longer just empty talk, but can help logical science processes to give senior managers the ability to solve cross-domain problems. At the same time, we will also use teaching-style case practice to give students the greatest experience and train students' decision-making analysis skills. Main axis 3 - Decision mode in various situations: The third part of this course mainly introduces a more special decision situation, allowing students to understand the nature of decisions in different situations, their understanding of problems, as well as the difficulties and possible pitfalls of managers. Simple decisions can be completed in a single experience and through direct visual inspection. What about complexity? How to deal with multiple issues and hundreds of possible decisions? It should be a time to consider some tools to help you. In this course, you will be familiar with some basic tools to improve your decision quality and efficiency.


參考書目 Reference Books

本課程教材包括維吉尼亞大學商學院、哈佛大學商學院的個案、學術期刊文章、軟體練習。 另有㇐本參考書籍:
1.零偏見決斷法(Decisive: How to Make Better Choices in Life and Work, Chip Heath & Dan Heath)大塊文化出版,ISBN:9789862134887。
此本書為黃崇興教授指定之「必讀」教材,學生務必閱讀。
This course textbook includes cases, academic journal articles, and software practices from the Virginia University Business School and Harvard University Business School. There are also ㇐Reference books:
1. Decisive: How to Make Better Choices in Life and Work, Chip Heath & Dan Heath Dablock Culture Publishing, ISBN: 9789862134887.
This book is a "must-read" textbook designated by Professor Huang Chongxing and must be read by students.


評分方式 Grading

評分項目 Grading Method 配分比例 Grading percentage 說明 Description
課堂參與(出席、發言)課堂參與(出席、發言)
Class Participation (attendance, speech)
40 個人參與分數會根據 (1) 出席狀況;(2) 課堂上的發言次數以及(3)發言品質,來進行計分。
作業報告(個人、團體)作業報告(個人、團體)
Make a business report (personal, group)
30 本堂課計有㇐份小組個案報告以及數次課堂上的小組報告。請同學們務必於課前閱讀五份個案 及觀賞三部電影,以達課堂上討論報告之效率及品質。作業報告嚴格要求不可相互抄襲!並如 期繳交!否則將不予計分。
學習成果評估(測驗)學習成果評估(測驗)
Learning Achievement Evaluation (Test)
30 課程最後有㇐次學期效果評量,內容主要與上課內容、講義、研讀過的個案,還有曾練習過的 習題高度相關,相關的考試題型將在考前與學生進㇐步說明。

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Course Information

Description

學分 Credit:0-3
上課時間 Course Time:日/2,3,4,5,6,7[M242]
授課教師 Teacher:李佳蓉/黃崇興
修課班級 Class:高階經管班1,2
選課備註 Memo:隔週上課,一次6小時
授課大綱 Course Plan: Open

選課狀態 Attendance

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