單元內容包含:全球產業經貿趨勢、大數據、創新顧客價值主張、用途理論、關聯性產業的白地策略、創新商業模式、訊息不對稱與品牌及創意思維工具介紹工作坊:心智圖、創意思考、六頂思考帽、腦力激盪等The unit content includes: global industry economic and trade trends, big data, innovative customer value proposition, usage theory, white space strategy for related industries, innovative business models, information asymmetry and branding and introduction of creative thinking tools. Workshops: mind mapping, creative thinking, Six thinking hats, brainstorming, etc.
全球產業正發生巨大變化，1990-2016是全球化的大格局，全球化使各國技術差距縮小，尤其是中國在智慧財產權與政府補助下，使得技術差距更小，因此，在全球化下的產品品質與功能差異不大之下，模仿者(中國)擁有更多的成本優勢，以價格差異勝出，成為第二大經濟體；反觀台灣，卻因為天然資源與勞力條件而處於不利的狀況。2016年以後，未來20、30年將會是新保護主義時代，中美貿易戰只是開端，川普先讓供應鏈從中國撤出，其主要目標就是要讓技術差距拉大，智慧財產權與政府補助是主軸，此時國際的競爭將會由成本轉為創新技術導向，台灣未來只要往創新技術發展，就會有機會勝出，所以產業創新與創意將是台灣未來主流。
The global industry is undergoing tremendous changes. The period from 1990 to 2016 was the general pattern of globalization. Globalization has narrowed the technological gap between countries, especially China's intellectual property rights and government subsidies, which have made the technological gap even smaller. Therefore, products under globalization With little difference in quality and functionality, the imitator (China) has more cost advantages and wins based on price difference, becoming the second largest economy. On the other hand, Taiwan is at a disadvantage due to natural resources and labor conditions. After 2016, the next 20 or 30 years will be a new era of protectionism. The Sino-US trade war is just the beginning. Trump first withdraws the supply chain from China. His main goal is to widen the technological gap and the relationship between intellectual property rights and the government. Subsidies are the main focus. At this time, international competition will shift from cost-oriented to innovative technology-oriented. As long as Taiwan develops innovative technologies in the future, it will have a chance to win. Therefore, industrial innovation and creativity will be the mainstream of Taiwan's future.
創新的用途理論：掌握消費者選擇，創新不必碰運氣；克里斯汀生等著, 2017天下雜誌。
白地策略; 馬克強生, 2010天下雜誌。
早稻田商學院必修的六堂商業戰略課：從價值主張到破壞式創新，設計你的成功商業模式; 淺羽茂等著, 2016 寶鼎出版社。
The theory of the use of innovation: Mastering consumer choice, innovation does not have to be left to chance; Christianson et al., 2017 Tianxia Magazine.
White land strategy; Mark Johnson, 2010 Tianxia Magazine.
Six compulsory business strategy courses at Waseda Business School: From value proposition to disruptive innovation, designing your successful business model; Asaba Shigeru et al., 2016 Baoding Publishing House.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 報告報告 report |
50 | |
| 課堂分數課堂分數 Class Score |
50 |
