單元內容包含:全球產業經貿趨勢、大數據、創新顧客價值主張、用途理論、關聯性產業的白地策略、創新商業模式、訊息不對稱與品牌及創意思維工具介紹工作坊:心智圖、創意思考、六頂思考帽、腦力激盪等The content of the unit includes: global industry trade trends, large data, innovative customer value proposition, use theory, plain-land strategies related to sexual industries, innovative business models, information disagreement, brand and creative tool introduction workshop: mind map, creative thinking, six-top thinking hat, brain-stimulating, etc.
全球產業正發生巨大變化，1990-2016是全球化的大格局，全球化使各國技術差距縮小，尤其是中國在智慧財產權與政府補助下，使得技術差距更小，因此，在全球化下的產品品質與功能差異不大之下，模仿者(中國)擁有更多的成本優勢，以價格差異勝出，成為第二大經濟體；反觀台灣，卻因為天然資源與勞力條件而處於不利的狀況。2016年以後，未來20、30年將會是新保護主義時代，中美貿易戰只是開端，川普先讓供應鏈從中國撤出，其主要目標就是要讓技術差距拉大，智慧財產權與政府補助是主軸，此時國際的競爭將會由成本轉為創新技術導向，台灣未來只要往創新技術發展，就會有機會勝出，所以產業創新與創意將是台灣未來主流。
Global industries are undergoing huge changes. 1990-2016 is a big pattern of globalization. Globalization has narrowed the technological gap in various countries, especially with the assistance of smart property rights and governments, China has made the technological gap smaller. Therefore, with the small difference in product quality and function under globalization, imitators (China) have more cost advantages and win out with price differences, becoming the second largest economy. In contrast, Taiwan is in an unfavorable situation due to natural resources and labor conditions. After 2016, the next 20 or 30 years will be the era of new protectionism. The Sino-US trade war is only the beginning. Trump first lets the supply chain withdraw from China. Its main goal is to widen the technological gap. Smart property rights and government assistance are the main axes. At this time, international competition will shift from cost to innovative technology direction. As long as Taiwan develops in the future, it will have the opportunity to emerge, so industry innovation and creativity will be the mainstream in Taiwan.
創新的用途理論：掌握消費者選擇，創新不必碰運氣；克里斯汀生等著, 2017天下雜誌。
白地策略; 馬克強生, 2010天下雜誌。
早稻田商學院必修的六堂商業戰略課：從價值主張到破壞式創新，設計你的成功商業模式; 淺羽茂等著, 2016 寶鼎出版社。
Theories of innovation use: Master the choice of consumer, and innovation does not have to be affected by the atmosphere; Christine Waiting, 2017 World Magazine.
White Land Strategy; Mark Qiangsheng, 2010 World Magazine.
The six-chain business strategy courses compulsory at Waseda Business School: From value initiative to broken innovation, design your successful business model; Yumao Waita, 2016 Baoding Publishing House.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 報告報告 report |
50 | |
| 課堂分數課堂分數 Class scores |
50 |
