5928 - 策略規劃–從經營策劃到行銷策劃 英授 Taught in English
Strategic Planning-From Business Plan
教育目標 Course Target
To prepare our graduate students and senior college students for having the capacity of making strategic planning proposals either in business plan or marketing plan level and be competitive
To prepare our graduate students and senior college students for having the capacity of making strategic planning proposals either in business plan or marketing plan level and be competitive
課程概述 Course Description
This course is about how to develop Strategic Thinking and Planning Capabilities through solving real management Business and Marketing cases. 2. To prepare our junior and senior college students for having the capacity of making strategic planning proposals for either business plan or marketing plan.
1. This is a course focusing on case studies related to Business Strategy and Marketing Strategy. 2. Students need to work on their personal assignments and team project (resolving case issues and/or on specific topics of a corporation). 3. Will provide major frameworks, concepts and models for pre-view and references. 4. Require write-up of a Business and/or Marketing Plan.
This course is about how to develop Strategic Thinking and Planning Capabilities through solving real management Business and Marketing cases. 2. To prepare our junior and senior college students for having the capacity of making strategic planning proposals for either business plan or marketing plan.
1. This is a course focusing on case studies related to Business Strategy and Marketing Strategy. 2. Students need to work on their personal assignments and team project (resolving case issues and/or on specific topics of a corporation). 3. Will provide major frameworks, concepts and models for pre-view and references. 4. Require write-up of a Business and/or Marketing Plan.
參考書目 Reference Books
1.. Strategic Management, Hill, Schilling, Jones, 12th edition, 2017 Cengage Learning
2. Strategic Brand Management, Kevin Lane Keller, 4th edition, 2013 Pearson
3. Marketing Management, Kotler Keller, 15th edition, 2016 Pearson
1.. Strategic Management, Hill, Schilling, Jones, 12th edition, 2017 Cengage Learning
2. Strategic Brand Management, Kevin Lane Keller, 4th edition, 2013 Pearson
3. Marketing Management, Kotler Keller, 15th edition, 2016 Pearson
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
Personal Assignment Personal Assignment |
15 | Exercise |
|
Case Analysis and Discussion Case Analysis and Discussion |
40 | Emphasis on Analytical ability |
|
Team Project Team Project |
40 | Emphasis on Coordination and Team Spirits |
|
Presentation Skill Presentation Skill |
5 |
授課大綱 Course Plan
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相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 5928
- 學分 Credit: 0-3
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上課時間 Course Time:Thursday/6,7,8[M611]
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授課教師 Teacher:連風彥
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修課班級 Class:國貿碩1,2
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選課備註 Memo:英語授課。限本系10人選課，外系同學請至系辦公室人工加選。大四同學欲修習須經授課老師同意。
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