透過理論及個案教學，讓學生對跨國企業的運作有充分的瞭解，並熟悉全球化、全球政治與文化環境、海外直接投資、國際企業策略、國際企業組織、海外市場進入策略、全球生產與外包、全球行銷、及全球人力資源管理。美國市調機構「商業圓桌會議」曾在2009年進行企業研究，當時美國儘管正處金融危機、陷入衰退谷底，但仍有61%的企業表示「找不到理想員工」。報告指出，業界認為新一代員工並不乏專業能力，反倒在溝通技巧與獨立思考上最顯欠缺。
針對業界意見，美國各大學院校近期也陸續推動教學改良計畫。以喬治華盛頓大學為例，2011年開始即納入邏輯訓練於課程評量中。哈佛大學與麻省理工學院也針對部分學程調整、並分散講課的時數，而將學生之間的討論課程增長，以訓練學生研究邏輯與溝通能力。更有商學院將各式課程整合起來，結合會計、管理、行銷的綜合式課綱，整合出更符合職場運用的教學模式。Through theory and case teaching, students will have a full understanding of the operations of multinational enterprises and become familiar with globalization, global political and cultural environment, overseas direct investment, international business strategies, international business organizations, overseas market entry strategies, global production and outsourcing , global marketing, and global human resource management. The Business Roundtable, an American market research organization, conducted a corporate study in 2009. At that time, even though the United States was in the midst of a financial crisis and at the bottom of a recession, 61% of companies still said they "cannot find ideal employees." The report points out that the industry believes that the new generation of employees does not lack professional abilities, but is most lacking in communication skills and independent thinking.
In response to industry opinions, colleges and universities in the United States have recently launched teaching improvement plans. Taking George Washington University as an example, logic training has been included in course evaluation since 2011. Harvard University and the Massachusetts Institute of Technology have also adjusted some courses and dispersed lecture hours, and increased discussion courses among students to train students' research logic and communication skills. Some business schools have integrated various courses into a comprehensive curriculum of accounting, management, and marketing to create a teaching model that is more suitable for workplace use.
國際/全球管理是多元文化或跨文化環境的規劃，組織，領導，和控制程序；探討多元文化或跨文化環境，發展經營管理策略，設計及營運管理系統，和管理人力資源，以確保持久的競爭優勢。
綜合使用「課程講授」和「個案討論」教學方法，培育分析國際/全球市場的經營環境與規劃及執行國際/全球策略的全球策略管理能力。
International/Global Management is the process of planning, organizing, leading, and controlling multicultural or cross-cultural environments; exploring multicultural or cross-cultural environments, developing business management strategies, designing and operating management systems, and managing human resources to ensure lasting Competitive advantage.
Comprehensive use of "course lectures" and "case discussion" teaching methods to cultivate global strategic management capabilities in analyzing the business environment of the international/global market and planning and executing international/global strategies.
Cavusgil, S. Tamer., Knight, Gary., Riesenberger, John R. (2012). International Business: The New Realities.2e.
C av US Gil, S. Tamer., Knight, Gary., R IE Berger, John R. (2012). international business: the new realities.2 Oh.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Final ExamFinal Exam final exam |
40 | |
| Case Study (team work)Case Study (team work) case study (teamwork) |
30 | |
| Assignment and participationAssignment and participation assignment and participation |
30 |
