質性方法與量化方法是研究方法的兩大主軸，本課程希望學生認識質性研究的精神、增進對其本質與適用性的了解，擴大對於商管領域現象的解釋，提升觀察能力，並能實際演練質性方法進行探索研究。Qualitative methods and quantitative methods are the two main axes of research methods. This course hopes that students will understand the spirit of qualitative research, enhance their understanding of its nature and applicability, expand their explanations of phenomena in the field of business management, improve their observation skills, and be able to Practical practice of qualitative methods for exploratory research.
李政賢 等，質性研究導論，五南圖書。
Li Zhengxian et al., Introduction to Qualitative Research, Wunan Books.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 作業作業 Homework |
45 | 數次小型進度報告與作業 |
| 課堂討論課堂討論 Class discussion |
30 | 課堂出席與參與情況 |
| 期末報告期末報告 Final report |
25 | 期末簡報 |
