了解行銷策略規劃及控制的過程及創新管理議題Understand the process of marketing strategy planning and control and innovation management issues
Harvard Business Review
策略行銷分析 邱志聖
https://www.facebook.com/pages/Dr-Wus-Studio/176288529084948
Harvard Business Review
Strategic Marketing Analysis Qiu Zhisheng
https://www.facebook.com/pages/Dr-Wus-Studio/176288529084948
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 midterm exam |
40 | |
| 期末考期末考 final exam |
40 | |
| 課堂參與課堂參與 class participation |
20 |
