This course will introduce critical thinking for reasoned decision making and analyze social media profile in order to help students implement and manage a comprehensive social media strategy for their organization and brand.

Social media not only provides marketers with a means of communicating with their customers, but also a way to express themselves in creative writing as self-media or personal branding.

This course can benefit personal life and career by giving students practical knowledge and valuable insights to create a compelling social media marketing strategy.

This course will introduce critical thinking for reasoned decision making and analyze social media profile in order to help students implement and manage a comprehensive social media strategy for their organization and brand.

Social media not only provides marketers with a means of communicating with their customers, but also a way to express themselves in creative writing as self-media or personal branding.

This course can benefit personal life and career by giving students practical knowledge and valuable insights to create a compelling social media marketing strategy.

The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatric ISBN 9781591848073

HILDE A. M. VOORVELD. (2019). BRAND COMMUNICATION IN SOCIAL MEDIA: A RESEARCH AGENDA.JOURNAL OF ADVERTISING. P14-26.

AUSTIN J. FREELEY & DAVID L. STENBERG, ARGUMENTATION AND DEBATE: CRITICAL THINKING FOR REASONED DECISION MAKING (13TH ED., 2014).

ELLISON, N. B., & BOYD, D. (2013). SOCIALITY THROUGH SOCIAL NETWORK SITES. OXFORD HANDBOOK OF INTERNET STUDIES.

DONNA E. ALVERMANN, VICTORIA R. GILLIS, STEPHEN F. PHELPS. (2013). CONTENT AREA READING AND LITERACY: SUCCEEDING IN TODAY”S DIVERSE CLASSROOM.

PARISER, E. (2011). THE FILTER BUBBLE: HOW THE NEW PERSONALIZED WEB IS CHANGING WHAT WE READ ANDHOW WE THINK. CH. 4 THE YOU LOOP.


Supplemented Articles will be distributed

The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatric ISBN 9781591848073

HILDE A. M. VOORVELD. (2019). BRAND COMMUNICATION IN SOCIAL MEDIA: A RESEARCH AGENDA.JOURNAL OF ADVERTISING. P14-26.

AUSTIN J. FREELEY & DAVID L. STENBERG, ARGUMENTATION AND DEBATE: CRITICAL THINKING FOR REASONED DECISION MAKING (13TH ED., 2014).

ELLISON, N. B., & BOYD, D. (2013). SOCIALITY THROUGH SOCIAL NETWORK SITES. OXFORD HANDBOOK OF INTERNET STUDIES.

DONNA E. ALVERMANN, VICTORIA R. GILLIS, STEPHEN F. PHELPS. (2013). CONTENT AREA READING AND LITERACY: SUCCEEDING IN TODAY”S DIVERSE CLASSROOM.

PARISER, E. (2011). THE FILTER BUBBLE: HOW THE NEW PERSONALIZED WEB IS CHANGING WHAT WE READ ANDHOW WE THINK. CH. 4 THE YOU LOOP.


Supplemented Articles will be distributed