2825 - Green Marketing 英授 Taught in English

Green Marketing

教育目標 Course Target

Course Objectives: 1. To help student understand what "green" is about in the buying, producing,selling, consuming process from a marketing practitioner's perspective. 2. To help student incorporate major green-related concepts in the development of a marketing plan. 3. To help student understand the Consumption-Environment interface. 4. To help student develop planning capabilities of delivering "sustainable" value when formulating marketing strategies. 5. To help student identify Sustainable Marketing Action designed to influence purchase, consumption, and post-purchase decision
Major Contents: 1. Overview of Green Marketing and Strategic Green Planning 2. The Environment and Consumption 3. The Environmental Effects on Consumption 4. Discovering Values via Market Analysis; Communicating Value via Integrated Marketing Program, Producing Value via innovation, Delivering Value via Sustainable Supply Cycle Strategies, Delivering Value in Retailing, Proclaiming Value via Sustainable Pricing Strategies.

Course Objectives: 1. To help student understand what "green" is about in the buying, producing, selling, consuming process from a marketing practicer's perspective. 2. To help student incorporate major green-related concepts in the development of a marketing plan. 3. To help student understand the Consumption-Environment interface. 4. To help student develop planning capabilities of delivering "sustainable" value when formulating marketing strategies. 5. To help student identify Sustainable Marketing Action designed to influence purchase, consumption, and post-purchase decision
Major Contents: 1. Overview of Green Marketing and Strategic Green Planning 2. The Environment and Consumption 3. The Environmental Effects on Consumption 4. Discovering Values ​​via Market Analysis; Communicating Value via Integrated Marketing Program, Producing Value via Innovation, Delivering Value via Sustainable Supply Cycle Strategies, Delivering Value in Retailing, Proclaiming Value via Sustainable Pricing Strategies.

參考書目 Reference Books

1. Green Marketing Management, Robert Dahlstrom, South-Western, 2011
2. The New Rules of Green Marketing, Jacquelyn A. Ottman, Berrett-Koehler Publishers, 2011
3. Wildly Profitable Marketing for Business Selling Eco-Friendly Products, CS Wurzberger and Pam Foster, Pawzoola Publishing, 2013

1. Green Marketing Management, Robert Dahlstrom, South-Western, 2011
2. The New Rules of Green Marketing, Jacquelyn A. Ottman, Berrett-Koehler Publishers, 2011
3. Wildly Profitable Marketing for Business Selling Eco-Friendly Products, CS Wurzberger and Pam Foster, Pawzoola Publishing, 2013

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
Mid-term Exam
Mid-term Exam
20
Team Project
Team Project
25
Personal Assignment
Personal Assignment
20
Final Exam
Final Exam
25
Class Participation
Class Participation
10

授課大綱 Course Plan

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課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 2825
  • 學分 Credit: 0-3
  • 上課時間 Course Time:
    Tuesday/7,8,9[M145]
  • 授課教師 Teacher:
    連風彥
  • 修課班級 Class:
    國經學程3,4
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 13 人

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