2825 - Green Marketing 英授 Taught in English
Green Marketing
教育目標 Course Target
Course Objectives: 1. To help student understand what "green" is about in the buying, producing,selling, consuming process from a marketing practitioner's perspective. 2. To help student incorporate major green-related concepts in the development of a marketing plan. 3. To help student understand the Consumption-Environment interface. 4. To help student develop planning capabilities of delivering "sustainable" value when formulating marketing strategies. 5. To help student identify Sustainable Marketing Action designed to influence purchase, consumption, and post-purchase decision
Major Contents: 1. Overview of Green Marketing and Strategic Green Planning 2. The Environment and Consumption 3. The Environmental Effects on Consumption 4. Discovering Values via Market Analysis; Communicating Value via Integrated Marketing Program, Producing Value via innovation, Delivering Value via Sustainable Supply Cycle Strategies, Delivering Value in Retailing, Proclaiming Value via Sustainable Pricing Strategies.
Course Objectives: 1. To help student understand what "green" is about in the buying, producing, selling, consuming process from a marketing practicer's perspective. 2. To help student incorporate major green-related concepts in the development of a marketing plan. 3. To help student understand the Consumption-Environment interface. 4. To help student develop planning capabilities of delivering "sustainable" value when formulating marketing strategies. 5. To help student identify Sustainable Marketing Action designed to influence purchase, consumption, and post-purchase decision
Major Contents: 1. Overview of Green Marketing and Strategic Green Planning 2. The Environment and Consumption 3. The Environmental Effects on Consumption 4. Discovering Values via Market Analysis; Communicating Value via Integrated Marketing Program, Producing Value via Innovation, Delivering Value via Sustainable Supply Cycle Strategies, Delivering Value in Retailing, Proclaiming Value via Sustainable Pricing Strategies.
參考書目 Reference Books
1. Green Marketing Management, Robert Dahlstrom, South-Western, 2011
2. The New Rules of Green Marketing, Jacquelyn A. Ottman, Berrett-Koehler Publishers, 2011
3. Wildly Profitable Marketing for Business Selling Eco-Friendly Products, CS Wurzberger and Pam Foster, Pawzoola Publishing, 2013
1. Green Marketing Management, Robert Dahlstrom, South-Western, 2011
2. The New Rules of Green Marketing, Jacquelyn A. Ottman, Berrett-Koehler Publishers, 2011
3. Wildly Profitable Marketing for Business Selling Eco-Friendly Products, CS Wurzberger and Pam Foster, Pawzoola Publishing, 2013
評分方式 Grading
評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
---|---|---|
Mid-term Exam Mid-term Exam |
20 | |
Team Project Team Project |
25 | |
Personal Assignment Personal Assignment |
20 | |
Final Exam Final Exam |
25 | |
Class Participation Class Participation |
10 |
授課大綱 Course Plan
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 2825
- 學分 Credit: 0-3
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上課時間 Course Time:Tuesday/7,8,9[M145]
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授課教師 Teacher:連風彥
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修課班級 Class:國經學程3,4
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