1) To develop the knowledge of academic research design at undergraduate level and provide guidance on identifying problem statement, constructing research objectives, research questions and hypothesis development, reviewing past literature and determent the research contribution.
2) To understand the conduct of qualitative, quantitative and mixed method data approaches in business and management contexts.
3) To enable students to adopt and utilize the most appropriate research design and method for their projects and to write a complete research study.
1) To develop the knowledge of academic research design at undergraduate level and provide guidance on identifying problem statement, constructing research objectives, research questions and hypothesis development, review past literature and determent the research contribution.
2) To understand the conduct of qualitative, quantitative and mixed method data approaches in business and management contexts.
3) To enable students to adopt and utilize the most appropriate research design and method for their projects and to write a complete research study.
Hair, Jr J.F., Celsi, M., Money, A.H., Samouel, P., & Page, M. (2016). Essentials of Business Research Methods (3rd ed.). London: Routledge.
Hair, Jr J.F., C, M., Money, A.H., El, P., & Page, M. (2016). Essential is of business research methods. London: R out Multiple.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Midterm Test (Proposal Defense)Midterm Test (Proposal Defense) midterm test (proposal defense) |
20 | Group Evaluation |
| Progress ReportingProgress Reporting progress reporting |
15 | Group Evaluation: 3 reporting x 5% = 15% |
| Class ParticipationClass Participation class participation |
5 | Individual evaluation |
| Final Presentation (VIVA Voce)Final Presentation (VIVA Voce) final presentation (viva voce) |
20 | Individual evaluation |
