（本課程為深碗課程，可以附加1學分給同學，歡迎同學加選「民意調查與分析實作」，透過實作，無論統計基礎如何，你都可以選修本課程，老師會一步步引導你完成本課程，協助你建立具體的管理技能。）

民意調查已被企業、政府與媒體等機關廣泛運利，目的是要瞭解民眾的政策意見以及對於公共服務的偏好。民意調查的實施有其理論層面與操作層面，而本課程的目標就是讓同學認識調查的理論概念與實際操作的技巧，並藉由實際演練，讓同學在理論與實務上都能有廣泛而具體的收穫。
本課程內容包含理論引導與實務練習，內容有：
1.民意調查的理論介紹：主要說明民意的特性、蒐集民意的調查方式、問卷設計的重要概念，並認識民意調查的倫理。
2.調查資料的取得與分析：基礎統計方法的提示、SPSS操作，報表分析，民意調查案例閱讀。
3.民意調查報告的判讀與撰寫：透過案例示範與教學，學習民意調查報告的寫作與分析方式，最後使用個案演練的調查資料，在說明調查目的與資料後，同學可以撰寫出一份完整的民意調查報告。

(This course is a deep bowl course, and 1 additional credit can be given to students. Students are welcome to choose "Opinion Survey and Analysis Practice". Through practice, you can take this course regardless of your statistical foundation. The teacher will guide you step by step to complete this course and help you build specific management skills.)

Public opinion polls have been widely used by enterprises, governments, media and other organizations to understand people's policy opinions and preferences for public services. The implementation of public opinion surveys has both theoretical and operational aspects. The goal of this course is to allow students to understand the theoretical concepts and practical skills of surveys, and through practical exercises, students can gain broad and specific gains in both theory and practice.
This course includes theoretical guidance and practical exercises, including:
1. Introduction to the theory of public opinion polling: It mainly explains the characteristics of public opinion, survey methods for collecting public opinion, important concepts of questionnaire design, and understands the ethics of public opinion polling.
2. Acquisition and analysis of survey data: tips on basic statistical methods, SPSS operations, report analysis, and reading of public opinion survey cases.
3. Interpretation and writing of public opinion survey reports: Through case demonstrations and teaching, students will learn how to write and analyze public opinion survey reports. Finally, using the survey data from case exercises, students can write a complete public opinion survey report after explaining the purpose and data of the survey.

主要教材：汪志忠，2019，公共服務需求與民意調查分析入門．

Main textbooks: Wang Zhizhong, 2019, Introduction to Public Service Demand and Public Opinion Survey Analysis.