1.介紹企業經營相關的基本知識，以建立同學對企業經營的正確認識，培養擔任基層管理者工作的能力。
2.建立對企業經營的整體觀念，作為修習其他管理相關課程的基礎。
3.課程主要內容為企業的性質與類型組織、產業競爭及企業經營環境、企業基本管理功能(產、銷、人、發、財等五管)、企業文化與公司治理及企業社會責任。
1. Introduce basic knowledge related to business operations to establish students’ correct understanding of business operations and cultivate their ability to serve as grassroots managers.
2. Establish an overall concept of business operations as a basis for studying other management-related courses.
3. The main content of the course is the nature and type of enterprises, industrial competition and business environment, basic management functions of enterprises (five managements including production, sales, people, development, and wealth), corporate culture and corporate governance, and corporate social responsibility.
張緯良，2015，企業概論：掌握本質創造優勢(第六版)，前程文化事業有限公司。
Zhang Weiliang, 2015, Introduction to Enterprise: Mastering the Essence to Create Advantages (Sixth Edition), Qiancheng Cultural Enterprise Co., Ltd.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席參與及課堂表現出席參與及課堂表現 Attendance, participation and class performance |
30 | |
| 平時報告平時報告 daily report |
40 | |
| 期中期末考試期中期末考試 Midterm and final exams |
30 |
