進入二十一世紀,科技發展日新月異,網路高速的發展下,改變了人類許多商業模式與生活型態,人手一機的年代造就了行動商務的大商機,而許多新型態的商業模式(如:O2O,C2M,網紅經濟,共享經濟...)正快速的衝擊著我們.本課程從「個案」、「理論」、與「實務」多元面向,逐步解說數位經濟高速發展下,如何結合雲端技術,物聯網(IOT)以及大數據(Big Data),各式型態的創新商務服務與應用.此外,透過數位行銷課程的設計,逐步解說行動行銷與 App指尖經濟、行動商務的應用與成功案例分析、社交 App(Line、微信..等)的行銷新哲學以及QR-Code 的應用與教學。期許透過專業數位行銷課程的解說實作與實際成功案例的分享,讓同學都能輕鬆學會雲端應用及行動商務等網路技能,迅速提升個人職場競爭力。Entering the 21st century, science and technology are developing at a rapid pace. The rapid development of the Internet has changed many business models and lifestyles of mankind. The era of everyone having one mobile phone has created great business opportunities for mobile commerce, and many new business models ( Such as: O2O, C2M, Internet celebrity economy, sharing economy...) are rapidly impacting us. This course starts from the multiple aspects of "cases", "theory", and "practical", and gradually explains how to adapt to the rapid development of the digital economy. Combining cloud technology, Internet of Things (IOT) and Big Data (Big Data), various types of innovative business services and applications. In addition, through the design of digital marketing courses, mobile marketing, App fingertip economy, and mobile commerce are gradually explained. Analysis of applications and successful cases, new marketing philosophy of social apps (Line, WeChat, etc.), and application and teaching of QR-Code. It is hoped that through the explanation and implementation of professional digital marketing courses and the sharing of actual successful cases, students can easily learn network skills such as cloud applications and mobile commerce, and quickly improve their personal competitiveness in the workplace.
自編教材
Self-edited teaching materials
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 學期報告學期報告 term report |
40 | 團體報告 |
| 課堂研討課堂研討 Class discussion |
30 | 上課參與度 |
| 課堂表現課堂表現 Classroom performance |
30 | 出缺席 |
