課程旨在協助學生瞭解如何在激烈競爭的創業市場中，利用品牌脫穎而出。在課程安排上，將以授課老師們之創業與國際品牌開創經驗，依循工廠實務與管理、創業準備與規畫、品牌經營與行銷等過程進行講授。The course is designed to help students understand how to use brand growth in a fiercely competitive industry market. In terms of course arrangement, the course teachers will teach the entrepreneurial and international brand creation experience, and will follow the process of factory practice and management, creation preparation and planning, brand management and marketing.
無
without
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 實習與課堂參與實習與課堂參與 Practical and class participation |
40 | |
| 期中報告期中報告 Midterm Report |
25 | |
| 期末口頭報告期末口頭報告 Final oral report |
35 |
