1350 - 創業與品牌實務專題
Topics in Entrepreneurship and Brand Strategy
教育目標 Course Target
課程旨在協助學生瞭解如何在激烈競爭的創業市場中，利用品牌脫穎而出。在課程安排上，將以授課老師們之創業與國際品牌開創經驗，依循工廠實務與管理、創業準備與規畫、品牌經營與行銷等過程進行講授。
The course is designed to help students understand how to use brand growth in a fiercely competitive industry market. In terms of course arrangement, the course teachers will teach the entrepreneurial and international brand creation experience, and will follow the process of factory practice and management, creation preparation and planning, brand management and marketing.
參考書目 Reference Books
無
without
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
實習與課堂參與 Practical and class participation |
40 | |
|
期中報告 Midterm Report |
25 | |
|
期末口頭報告 Final oral report |
35 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1350
- 學分 Credit: 0-3
-
上課時間 Course Time:Friday/6,7,8[M103]
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授課教師 Teacher:林炳煌/馬世正
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修課班級 Class:國貿系3,4
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選課備註 Memo:人工選課。
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