課程目標及內涵 (Course Objectives and Contents) (限1950中文字)
網路是全世界最大的市場，但大多數同學並無網路店舖經營的實務經驗，以及網路行銷整合應用的管道。行動商務與數位金融大潮來襲，各式各樣的網路開店創業模式與網路行銷技巧包羅萬象，行動科技改變了我們的生活，手機取代錢包、條碼取代信用卡......。而這些成功的創業經歷莫過於有巨量資訊的資料收集與分析。近年來，人工智慧的進步，本課程將教學學生透過程式語言結合電子商務資訊探討商業價值及行銷手法，最主要目的，主要為讓該課程學會如何解讀數據，並找出相關策略。Course Objectives and Contents (Course Objectives and Contents) (limited to 1950 Chinese)
The Internet is the largest market in the world, but most students do not have the practical experience of online store management and the pipeline of integrated online marketing applications. Mobile business and digital finance are coming, and various online store opening models and online marketing skills are packed with thousands of things. Mobile technology has changed our lives, and mobile phones replace money bags and bars replace credit cards... These successful entrepreneurial experiences are nothing more than data collection and analysis with huge amounts of information. With the advancement of artificial intelligence in recent years, this course will teach students to explore business value and marketing techniques through program language combined with e-commerce information. The main purpose is to allow the course to understand how to understand reading data and find relevant strategies.
自編教材
Self-edited textbooks
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 上課出席率上課出席率 Class attendance rate |
10 | |
| 口語簡報口語簡報 Spoken Sketch |
20 | |
| 程式碼撰寫程式碼撰寫 Program writing |
30 | |
| 期末報告期末報告 Final report |
40 |
