1341 - 策略管理 英授 Taught in English

Strategic Management

教育目標 Course Target

To reflect the cutting-edge thinking about business strategy, this course aims to offer students a solid foundation for strategic analysis.During the course, we will examine the dynamic nature of today’s organizations and the rewards and challenges for individuals who will be members of those organizations.

To reflect the cutting-edge thinking about business strategy, this course aims to offer students a solid foundation for strategic analysis. During the course, we will examine the dynamic nature of today’s organizations and the rewards and challenges for individuals who will be members of those organizations.

課程概述 Course Description

策略管理為企業管理領域的高階整合性課程,是經營者決定經營什麼事業,事業如何經營,才能獲利、成長或存活的一門高階課程。課程內容涵蓋策略形成,策略執行與策略控制三部分。

Strategic management is a high-level integrated course in the enterprise management field. It is a high-level course for operators to decide what business to run and how to run the business in order to make profits, grow or survive. The course content covers three parts: policy formation, policy execution and policy control.

參考書目 Reference Books

Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.(中譯本:『策略管理』,譯者: 朱文儀/陳建男,華泰文化出版)

Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning. (Chinese translation: "Strategic Management", translated by: Zhu Wenyan/Chen Jiannan, published by Huatai Culture)

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
Class participation
Class participation
20
Group Presentation
Group Presentation
30
Case Write-Ups
Case Write-Ups
20
Final Project
Final Project
30

授課大綱 Course Plan

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課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 1341
  • 學分 Credit: 0-3
  • 上課時間 Course Time:
    Monday/6,7,8[M122]
  • 授課教師 Teacher:
    李佳蓉
  • 修課班級 Class:
    國貿系2-4
  • 選課備註 Memo:
    英語授課。與5963.1306課程為課程模組。
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 31 人

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