To reflect the cutting-edge thinking about business strategy, this course aims to offer students a solid foundation for strategic analysis.During the course, we will examine the dynamic nature of today’s organizations and the rewards and challenges for individuals who will be members of those organizations.
To reflect the cutting-edge thinking about business strategy, this course aims to offer students a solid foundation for strategic analysis. During the course, we will examine the dynamic nature of today's organizations and the rewards and challenges for individuals who will be members of those organizations.
策略管理為企業管理領域的高階整合性課程，是經營者決定經營什麼事業，事業如何經營，才能獲利、成長或存活的一門高階課程。課程內容涵蓋策略形成，策略執行與策略控制三部分。
Strategic management is a high-level integrated course in the field of business management. It is an advanced course for managers to decide what business to run and how to run the business in order to profit, grow or survive. The course content covers three parts: strategy formation, strategy execution and strategy control.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.（中譯本：『策略管理』，譯者： 朱文儀/陳建男，華泰文化出版）
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning. (Chinese translation: "Strategic Management", Translator: Zhu Wenyi/Chen Jiannan, Huatai Culture Publishing)< br />
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Class participationClass participation class participation |
20 | |
| Group PresentationGroup Presentation group presentation |
30 | |
| Case Write-UpsCase Write-Ups case write-UPS |
20 | |
| Final Project Final Project final project |
30 |
