1340 - 國際商貿實踐 英授 Taught in English

International Business in Practice

教育目標 Course Target

(i) This course consolidates and integrates the learning of students in the International Business to enable a holistic view of the management perspectives of international businesses by using case studies.
(ii) This course aims to provide the experiential practical knowledge of a consultant to a number of companies facing international business problems and to present solutions to the companies. T
(iii) This course enables the student to work in a number of multi-functional/cultural teams to solve business problems.

(i) This course consolidates and integrates the learning of students in the International Business to enable a holistic view of the management perspectives of international businesses by using case studies.
(ii) This course aims to provide the experimental practical knowledge of a consultant to a number of companies facing international business problems and to present solutions to the companies. T
(iii) This course enables the student to work in a number of multi-functional/cultural teams to solve business problems.

參考書目 Reference Books

Blackwell, R.D., Miniard, P.W., & Engel, J.F.(2006). Consumer Behavior. Thomson Learning: South-Western.

Blackwell, R.D., Miniard, P.W., & Engel, J.F. (2006). Consumer Behavior. Thomson Learning: South-Western.

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
Coursework:In-class exercises and participation
Coursework:In-class exercises and participation
24
Group Project:Oral Presentation (Week 7-7/11 and Week 8-14/11)
Group Project:Oral Presentation (Week 7-7/11 and Week 8-14/11)
16
Group Project:Written Report
Group Project:Written Report
30
Take-home Examination
Take-home Examination
30

授課大綱 Course Plan

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課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 1340
  • 學分 Credit: 0-3
  • 上課時間 Course Time:
    Thursday/5,6,7[M121]
  • 授課教師 Teacher:
    WAN Wendy Wing Nga
  • 修課班級 Class:
    國貿系2-4
  • 選課備註 Memo:
    英語授課。
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 24 人

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