公共關係原文是publish relations，為行銷課程4Ps中推廣元素中一環，簡稱P.R.，由於在政府及企業對公共關係的重視，也有將P.R.稱為4Ps中再加上一個P成為5Ps，可見受重視的程度，本課程以個案為主，配合理論為輔，教導學生如何以溝通的公關手段達成行銷目的方法，是一門輕鬆卻可學習到許多實務的課程。 本課程十一講次內容：有公共關係概念、媒體關係、企業財務關係及企業形象（CI）塑造、組織內部公共關係，加上社區及國會遊說（Lobbying）、企業贊助研究、事件行銷規劃、危機衝突管理及有關輔助性公共關係活動等，是一門以實例教學生動有趣。The original text of public relations is publish relationships. It is a circle of the promotion elements in the marketing course 4Ps, simply called P.R., because of the government and enterprises' emphasis on public relations, there is also a P.R. that adds a P.R. to 4Ps to 5Ps, which shows the degree of attention. This course is mainly based on a case and is reasonable in theory. It teaches students how to achieve marketing purposes through public relations through communication and public relations. It is a course that can be easily learned to many practical things. The eleventh lecture of this course: including public relations concepts, media relations, corporate financial relations and corporate image (CI) shaping, organizational internal public relations, plus community and national tours (Lobbying), corporate sponsorship research, event marketing planning, crisis conflict management and assistive public relations activities, etc., is a practical experience teaching students with interesting examples.
企業公共關係原文是Corporate publish relations，為行銷課程4Ps中推廣元素中一環，簡稱P.R.，由於在政府及企業對公共關係的重視，也有將P.R.稱為4Ps中再加上一個P成為5Ps，可見受重視的程度，本課程以個案為主，配合理論為輔，教導學生如何以溝通的公關手段達成行銷目的方法，是一門輕鬆卻可學習到許多實務的課程。
The original text of corporate public relations is Corporate publish relationships. It is a circle of the promotion elements of the marketing course 4Ps, simply called P.R., because of the government and enterprises' emphasis on public relations, there is also a P.R. that adds a P.R. to 4Ps to 5Ps, which shows the degree of attention. This course is mainly based on a case and is reasonable in theory. It teaches students how to achieve marketing purposes through public relations through communication and public relations. It is a course that can be easily learned to many practical things.
王友民老師邊公共關係講義ppt.
Teacher Wang Youmin’s public relations speech ppt.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考 期末考 出席成績期中考 期末考 出席成績 Midterm exam Final exam Attendance exam |
100 | 出席及課堂討論20% |
