了解行銷策略規劃及控制的過程Understand the process of marketing strategy planning and control
「行銷策略」是進階的行銷管理課程，應用「價值傳遞程序」與「整體行銷」方法＊，深入地探討和批判現代行銷管理的理論、個案、和實務。
綜合使用「課程講授」，「個案討論」，和「論文研讀」等教學方法，培育規劃，分析，和執行行銷策略與行銷方案的能力。
"Marketing Strategy" is an advanced marketing management course that applies the "value delivery process" and "holistic marketing" methods* to deeply explore and criticize the theories, cases, and practices of modern marketing management.
Comprehensive use of teaching methods such as "course lectures", "case discussions", and "paper study" to cultivate the ability to plan, analyze, and implement marketing strategies and plans.
Harvard Business Review
Journal of Marketing
Journal of Academy of Marketing Science
Joirnal of Retailing
策略行銷分析 邱志聖
https://www.facebook.com/pages/Dr-Wus-Studio/176288529084948
Harvard Business Review
Journal of Marketing
Journal of Academy of Marketing Science
Joirnal of Retailing
Strategic Marketing Analysis Qiu Zhisheng
https://www.facebook.com/pages/Dr-Wus-Studio/176288529084948
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 midterm exam |
35 | |
| 期末考期末考 final exam |
35 | |
| 課堂參與課堂參與 class participation |
30 |
