1. 使同學瞭解國際行銷的理論與概念。
2. 幫助同學建立國際行銷策略之企劃基礎。
3. 藉由個案、影片與互動討論等方式，強化同學對於企業國際行銷之實務能力與學習興趣。
1. To enable students to understand the theories and concepts of international marketing.
2. Help students establish the planning basis for international marketing strategies.
3. Strengthen students’ practical abilities and learning interests in corporate international marketing through cases, videos, and interactive discussions.
張國雄，國際行銷學：建構全球行銷能力，前程文化，第5版。(搭配哈佛管理個案之文章)
Zhang Guoxiong, International Marketing: Constructing Global Marketing Capabilities, Qiancheng Culture, 5th edition. (Paired with Harvard Management Case Article)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與課堂參與 class participation |
30 | |
| 講座心得與小組章節報告講座心得與小組章節報告 Lecture reflections and group chapter reports |
30 | |
| 期中報告期中報告 interim report |
20 | |
| 期末考期末考 final exam |
20 |
