1212 - 技術創新及商品化
Technology Innovation and Product
教育目標 Course Target
所謂「商品化」是指，將已開發的技術，使用於產品的（1）開發（2）生產及（3）銷售或（4）適用於有關製成技術的提高。換句話說，商品化就是在本來非常相似，甚或完全一樣的實質產品上，賦予不同商標、包裝、定價、標示、說明與定位過程，以及廣告的訴求加以概念化後，在消費者的心目中、市場的評價上所產生的差異,用實務角度來說明商品化與行銷的關係, 進而了解行銷的手法
The so-called "commercialization" refers to using developed technology to (1) develop (2) produce and (3) sell products or (4) apply it to the improvement of related manufacturing technology. In other words, commercialization is the process of assigning different trademarks, packaging, pricing, labelling, descriptions and positioning to essentially similar or even identical products, as well as the conceptualization of advertising appeals, resulting in differences in consumers' minds and market evaluations. Use a practical perspective to explain the relationship between commercialization and marketing, and then understand marketing techniques.
參考書目 Reference Books
自行製作簡報資料
Create your own presentation materials
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
| 無評分方式資訊 No grading information | ||
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1212
- 學分 Credit: 0-2
-
上課時間 Course Time:Friday/6,7[M143]
-
授課教師 Teacher:李正賢
-
修課班級 Class:企管系3,4
交換生/外籍生選課登記
請點選上方按鈕加入登記清單，再等候任課教師審核。
Add this class to your wishlist by clicking the button above.